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Open AccessArticle

An Analysis of Water Awareness Campaign Messaging in the Case of Jordan: Water Conservation for State Security

1
Harriet L. Wilkes Honors College, Florida Atlantic University, Jupiter, FL 33458, USA
2
Department of International Agricultural Policy and Environmental Governance, University of Kassel, Steinstraße 19, 37213 Witzenhausen, Germany
3
Water Security Research Centre and Tyndall Centre for Climate Change Research, School of International Development, University of East Anglia, Norwich NR4 7TJ, UK
*
Author to whom correspondence should be addressed.
Water 2019, 11(6), 1156; https://doi.org/10.3390/w11061156
Received: 16 April 2019 / Revised: 23 May 2019 / Accepted: 25 May 2019 / Published: 1 June 2019
(This article belongs to the Section Water Resources Management and Governance)
This article examines water awareness campaign messaging of the Water Efficiency and Public Information for Action (WEPIA) campaign. Using Jordanian government documents and structured interviews, it argues that the Ministry of Water and Irrigation (MWI) promotes water awareness campaigns to shape water users’ habits and perspectives on water. The goal of this strategy is to align popular concerns about water security with government concerns over state security, i.e., to create responsible water citizens. This article suggests that the Jordanian MWI seeks to shape citizens’ water behavior through two key strategies. First, it convinces the population to shift its habits using ideas of national responsibility for the nation’s water network. Second, it disseminates a topically diverse combination of water awareness materials to the Jordanian population to shape their water habits in a manner that supports state security. View Full-Text
Keywords: water security; water conservation; Jordan; hydropolitics; water scarcity water security; water conservation; Jordan; hydropolitics; water scarcity
MDPI and ACS Style

Benedict, S.; Hussein, H. An Analysis of Water Awareness Campaign Messaging in the Case of Jordan: Water Conservation for State Security. Water 2019, 11, 1156.

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