Next Article in Journal
Time Course of Salivary Protein Responses to Cranberry-Derived Polyphenol Exposure as a Function of PROP Taster Status
Previous Article in Journal
Effect of Vitamin D Supplement on Vulvovaginal Atrophy of the Menopause
Previous Article in Special Issue
Characteristics of Allergen Labelling and Precautionary Allergen Labelling in Packaged Food Products Available in Latin America
Open AccessArticle

Supermarket Circulars Promoting the Sales of ‘Healthy’ Foods: Analysis Based on Degree of Processing

1
Graduate Program in Nutrition, Nutrition in Foodservice Research Centre, Federal University of Santa Catarina, University Campus João David Ferreira Lima-Trindade, Florianópolis, SC 88040-900, Brazil
2
Institute for Global Food Security, School of Biological Sciences, Queen’s University Belfast, Belfast BT9 5DL, UK
*
Author to whom correspondence should be addressed.
Nutrients 2020, 12(9), 2877; https://doi.org/10.3390/nu12092877
Received: 27 July 2020 / Revised: 26 August 2020 / Accepted: 27 August 2020 / Published: 21 September 2020
(This article belongs to the Special Issue Food Labeling: Analysis, Understanding, and Perception)
The health and wellness food sector grew 98% from 2009 to 2014 in Brazil, the world’s fourth-biggest market. The trend has reached supermarket circulars, which recently started to feature whole sections advertising health and wellness-enhancing foods. This study identified food items advertised in circulars’ specific sections of two Brazilian supermarket chains (one regional, one national) during a 10-week period. Foods were classified according to degree of food processing and presence/type of claims on their front-of-pack (FoP) labels. Comparison between groups of Unprocessed/Minimally Processed foods vs. Ultra-processed foods and presence/type of claims employed Pearson chi-square test. From the 434 alleged health and wellness-enhancing foods advertised, around half (51.4%) were classified as Ultra-processed. Presence of reduced and increased nutrient-content claims was significantly higher in labels of Ultra-processed foods. Most frequent claims addressed sugar and fibre content. Brazilian supermarket circulars were found to be promoting the sale of Ultra-processed foods in their health and wellness sections, leading to a situation that can mislead the consumer and bring negative health outcomes. View Full-Text
Keywords: supermarket circulars; ultra-processed; food label; health claims supermarket circulars; ultra-processed; food label; health claims
Show Figures

Graphical abstract

MDPI and ACS Style

Botelho, A.M.; Milbratz de Camargo, A.; Medeiros, K.J.; Irmão, G.B.; Dean, M.; Fiates, G.M.R. Supermarket Circulars Promoting the Sales of ‘Healthy’ Foods: Analysis Based on Degree of Processing. Nutrients 2020, 12, 2877.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Search more from Scilit
 
Search
Back to TopTop