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Open AccessArticle

How Low-Income Mothers Select and Adapt Recipes and Implications for Promoting Healthy Recipes Online

1
Extension Family and Community Health, College of Public Health and Human Sciences, Oregon State University, Corvallis, OR 97331, USA
2
Extension Family and Community Health, College of Public Health and Human Sciences, Oregon State University, Astoria, OR 97103, USA
3
School of Biological and Population Health Sciences, College of Public Health and Human Sciences, Oregon State University, Corvallis, OR 97331, USA
*
Author to whom correspondence should be addressed.
Nutrients 2019, 11(2), 339; https://doi.org/10.3390/nu11020339
Received: 9 January 2019 / Revised: 30 January 2019 / Accepted: 31 January 2019 / Published: 5 February 2019
(This article belongs to the Special Issue Food Choice and Nutrition)
We describe a 5-year (2011–2015) qualitative evaluation to refine the content/delivery of the Food Hero social marketing campaign recipes to low-income mothers. Objectives were to: (1) identify characteristics looked for in recipes; (2) determine recipe sources; (3) understand motivation for seeking new recipes and recipe adaptations; and (4) identify recipe website characteristics users valued. Nine focus groups (n = 55) were conducted in Portland, Oregon. Participants (35–52 years) were primary caregivers for ≥ one child, the primary household food shoppers/preparers, enrolled in the Supplemental Nutrition Assistance Program (SNAP) and able to speak/read English. Participants reported having “go-to” family recipes and regularly searching online for new recipes, especially those using ingredients available/preferred by family members. Recipe websites with highest appeal were polished and engaging to mothers/children, offered user-ratings/comments and were reachable from search engines. Results identified key recommendations: (1) understand the target audience; (2) aim to add healthy/customizable recipes to family “go-to’ recipe rotations and understand the impact of generational influences (e.g. how mothers/grandmothers cooked) on family meals; and (3) create websites that meet target audience criteria. Seeking the target audience’s input about the content/delivery of recipes is an important formative step for obesity-prevention projects that include healthy recipes. View Full-Text
Keywords: low-income mothers; focus group; nutrition; Supplemental Nutrition Assistance Program (SNAP); social media; recipe; social marketing; children; feeding behavior; website development low-income mothers; focus group; nutrition; Supplemental Nutrition Assistance Program (SNAP); social media; recipe; social marketing; children; feeding behavior; website development
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MDPI and ACS Style

Tobey, L.N.; Mouzong, C.; Angulo, J.S.; Bowman, S.; Manore, M.M. How Low-Income Mothers Select and Adapt Recipes and Implications for Promoting Healthy Recipes Online. Nutrients 2019, 11, 339. https://doi.org/10.3390/nu11020339

AMA Style

Tobey LN, Mouzong C, Angulo JS, Bowman S, Manore MM. How Low-Income Mothers Select and Adapt Recipes and Implications for Promoting Healthy Recipes Online. Nutrients. 2019; 11(2):339. https://doi.org/10.3390/nu11020339

Chicago/Turabian Style

Tobey, Lauren N.; Mouzong, Christine; Angulo, Joyce S.; Bowman, Sally; Manore, Melinda M. 2019. "How Low-Income Mothers Select and Adapt Recipes and Implications for Promoting Healthy Recipes Online" Nutrients 11, no. 2: 339. https://doi.org/10.3390/nu11020339

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