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Sustainability 2017, 9(7), 1153;

Do National Cultural Traits Affect Comparative Advantage in Cultural Goods?

International Business School, Jinan University, Zhuhai 519070, China
School of Business, University of the Sunshine Coast, Maroochydore 4558, Australia
Author to whom correspondence should be addressed.
Received: 30 May 2017 / Revised: 23 June 2017 / Accepted: 26 June 2017 / Published: 1 July 2017
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Trade in cultural goods is making an increasingly significant contribution to international trade, but its flows are very uneven across regions, which has raised concerns over cultural homogenization. This paper considers various aspects of national culture as possible explanations for comparative advantage in cultural goods. Using data from 98 countries over the period 2004 to 2014, and employing Hofstede’s multidimensional approach to culture, we test the relationship between the dimensions of national culture and comparative advantage in cultural goods. We find that the cultural dimensions of individualism, masculinity, long-term orientation, and indulgence are positively associated, whereas the cultural dimensions of power distance and uncertainty avoidance are negatively associated with comparative advantage in cultural goods. View Full-Text
Keywords: national culture; comparative advantage; cultural goods national culture; comparative advantage; cultural goods

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Fan, Z.; Huang, S.; Alexander, W.R.J. Do National Cultural Traits Affect Comparative Advantage in Cultural Goods? Sustainability 2017, 9, 1153.

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