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Journal: Sustainability, 2017
Volume: 9
Number: 1094

Article: Corporate Philanthropy Affecting Consumer Patronage Behavior: The Effect of Reciprocity and the Moderating Roles of Vicarious Licensing and Strategic Fit
Authors: by Erin Cho, Jihyun Lee and Yuri Lee
Link: https://www.mdpi.com/2071-1050/9/7/1094

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