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Open AccessArticle

How Supportive Are Romanian Consumers of the Circular Economy Concept: A Survey

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Department of Management and Economical Engineering, Faculty of Machine Building, Technical University of Cluj-Napoca, Cluj-Napoca 400641, Romania
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Department of Environmental Engineering and Sustainable Development Entrepreneurship, Faculty of Materials and Environmental Engineering, Technical University of Cluj-Napoca, Cluj-Napoca 400641, Romania
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Department of Industrial Engineering and Management, Faculty of Engineering, “Lucian Blaga” University of Sibiu, Sibiu 550024, Romania
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Department of Economics, Accounting and International Business, Faculty of Economics and Business Administration, University of Craiova, Craiova 200585, Romania
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Center for Innovation and Organizational Sustainability, Cluj-Napoca 400609, Romania
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Academy of Romanian Scientists, Bucharest 010071, Romania
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Author to whom correspondence should be addressed.
Academic Editor: Marc A. Rosen
Sustainability 2016, 8(8), 789; https://doi.org/10.3390/su8080789
Received: 30 April 2016 / Revised: 21 July 2016 / Accepted: 3 August 2016 / Published: 11 August 2016
(This article belongs to the Special Issue Circular Economy)
The aim of this paper is to investigate consumer behavior regarding the environment and the adoption of new patterns of behavior and responsible consumption in the promotion of a Circular Economy (CE) in Romania. With this goal in mind, a questionnaire survey was performed on-line on a nationwide scale to explore consumers’ behaviors and attitudes, which was distributed in all four of Romania’s macro-regions and interviewing 642 respondents. The results indicate that the consumers have a positive attitude towards the importance of the environmental protection, in general and it also measures the frequency of adopting eco-friendly behaviors by the consumers, showing that the consumption behavior is not very consistent with the general attitude regarding environment. As a parallel, consumers are aware of the importance of CE business models, in general, both for the economy and for the environment, but the adoption of consumption patterns specific to CE business models, necessary for the development and the success of the CE business models, has a low probability in the absence of direct or indirect incentives and benefits fostering the adoption of these consumption patterns. In conclusion, the development of CE business models in Romania requires a national strategy, which includes means to sustain the adoption of necessary new consumption behaviors, besides awareness raising and educational campaigns for explaining to consumers the liaison and the impact of their behavior to the environment and to the economy. View Full-Text
Keywords: circular economy; sustainable production; sustainable consumption; business models; questionnaire circular economy; sustainable production; sustainable consumption; business models; questionnaire
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Lakatos, E.S.; Dan, V.; Cioca, L.I.; Bacali, L.; Ciobanu, A.M. How Supportive Are Romanian Consumers of the Circular Economy Concept: A Survey. Sustainability 2016, 8, 789.

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