Sustainability and Competitiveness of Romanian Farms through Organic Agriculture
Abstract
:1. Introduction
2. Organic Products: Sustainability and Competitiveness of Organic Farming
3. Romanian Agriculture Status and the Development of Organic Farming in the Context of Sustainable Economy
4. Is Green Marketing a Way to Support Development of Organic Agriculture in Romania?
4.1. Green Marketing in Theory and Practice
4.2. Green Marketing in Romania
4.3. Green Marketing as a Strategy to Support Organic Farming in Romania
- (1)
- Health and consumer safety. Increased incidence among young people and adults of diseases such as metabolic and nutritional cause awareness of the need-oriented agricultural products produced in green. Given the much diversified offering, it is of major importance to green products a part from the rest of production. National public authorities are essential for this type of survey and certification of production. The fact that certain standards are not mandatory for manufacturers increases the need for green marketing to inform and sensitize consumers about the benefits of production or consumption of certain products may have on human health and the environment.
- (2)
- Environmental protection both in manufacturing and in the sales of the product in any field, not just in agriculture.
- (1)
- Obtaining/producing the product has to protect the environment (no pollution and pesticides);
- (2)
- Price is usually higher, but green consumers accept it;
- (3)
- Placement (distribution) includes ecological packaging, but also longer-term storage of goods;
- (4)
- Promotion focuses on environmental issues [70].
- (1)
- Winning the consumer’s trust both on the domestic market and on the external market. Several studies show that the consumer’s attitude regarding green products represents the starting point in the development of a business with green products;
- (2)
- Evaluation of market size, competitors and knowledge of green standards;
- (3)
- Evaluation of a market’s specificity from commercial and organic points of view (prices, demand of green products, distribution system, which allows the realization of a real cost plan and establishment of suitable marketing strategies).
6. Conclusions
Conflicts of Interest
References
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Aceleanu, M.I. Sustainability and Competitiveness of Romanian Farms through Organic Agriculture. Sustainability 2016, 8, 245. https://doi.org/10.3390/su8030245
Aceleanu MI. Sustainability and Competitiveness of Romanian Farms through Organic Agriculture. Sustainability. 2016; 8(3):245. https://doi.org/10.3390/su8030245
Chicago/Turabian StyleAceleanu, Mirela Ionela. 2016. "Sustainability and Competitiveness of Romanian Farms through Organic Agriculture" Sustainability 8, no. 3: 245. https://doi.org/10.3390/su8030245