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Sustainability 2016, 8(11), 1193;

Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students

Fashion Design and Merchandising, 311 Quigley Hall, Southern Illinois University, Carbondale, IL 62901, USA
Korea Institute of Public Affairs, Graduate School of Public Administration, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, Korea
Author to whom correspondence should be addressed.
Academic Editors: JinHyo Joseph Yun and Tan Yigitcanlar
Received: 31 August 2016 / Revised: 23 October 2016 / Accepted: 9 November 2016 / Published: 18 November 2016
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This study explores how earlier (vs. later) adopters of innovation differ in time perception and creative attitudes, comparing Chinese and US college students. Research on the perception of time and creative attitudes is useful to understand how sustainability and creative collaboration might work together. Various relationships exist between different levels of innovation adoption groups and creative attitudes or perceptions of time. We found that earlier adopters scored higher on economic time and future time orientation. This may indicate that earlier adopters are sensitive about their planned schedule. Also, earlier adopters with a future time orientation are forward-thinking and anticipate the introduction of new styles, items, or events in the future. We also find that Chinese (vs. US) participants scored higher on creative capacity and creative collaboration but did not differ in general creative attitudes or creative risk-taking. For all participants from these two countries, earlier adopters (vs. later) scored higher on all aspects of creative attitudes. This study suggests academic and practical implications regarding sustainability issues. From an academic perspective, this study adds a new perspective to the literature about the relationships among time of adoption, time perception, creative attitudes, and cultural values, and is especially useful for how these four variables influence sustainability. From a practitioner perspective, this study provides information of how consumer values and attitudes in a developing economy (China) and a developed economy (US) might facilitate open innovation and induce sustainability. View Full-Text
Keywords: time perception; creative attitude; innovation; fashion adoption time perception; creative attitude; innovation; fashion adoption

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Lee, S.-H.; Workman, J.; Jung, K. Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students. Sustainability 2016, 8, 1193.

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