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Open AccessArticle

Alternative Labeling Programs and Purchasing Behavior toward Organic Foods: The Case of the Participatory Guarantee Systems in Brazil

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Department of Management, Ca' Foscari University of Venice, San Giobbe—Cannaregio 873, Venice 30121, Italy
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Department of Food and Resource Economics, Korea University, Anamdong-5-1, Seongbukgu, Seoul 136-701, Korea
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Department of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR 72701, USA
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Norwegian Agricultural Economics Research Institute, Storgata 2/4/6, Oslo NO-0155, Norway
*
Author to whom correspondence should be addressed.
Academic Editor: Marc A. Rosen
Sustainability 2015, 7(6), 7397-7416; https://doi.org/10.3390/su7067397
Received: 21 April 2015 / Revised: 29 May 2015 / Accepted: 4 June 2015 / Published: 9 June 2015
(This article belongs to the Section Sustainable Agriculture, Food and Wildlife)
Regulatory standards and certification models are essential tools guaranteeing the authenticity of organic products. In particular, third-party certification is useful to consumers since it provides guarantees regarding production processes and food quality. In an attempt to cope with the costs and bureaucratic procedures related to the adoption of such certification, groups of small producers have begun to rely upon alternative quality assurance systems such as Participatory Guarantee Systems (PGS). This study contextualizes and analyzes the PGS scheme and describes the Brazilian Rede Ecovida de Agroecologia network. We then investigate the effect of various factors on Brazilian consumers’ purchasing behavior for organic products guaranteed by PGS. The results show that employed and older consumers who live in rural and suburban areas are more likely to buy organic PGS products. View Full-Text
Keywords: Alternative Food Networks; Participatory Guarantee Systems (PGS); consumer buying behavior for organic PGS products; Brazilian Rede Ecovida de Agroecologia Alternative Food Networks; Participatory Guarantee Systems (PGS); consumer buying behavior for organic PGS products; Brazilian Rede Ecovida de Agroecologia
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Sacchi, G.; Caputo, V.; Nayga, R.M., Jr. Alternative Labeling Programs and Purchasing Behavior toward Organic Foods: The Case of the Participatory Guarantee Systems in Brazil. Sustainability 2015, 7, 7397-7416.

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