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Journal: Sustainability, 2025
Volume: 17
Number: 4216
Article:
The Effect of Green Marketing Mix on Outdoor Brand Attitude and Loyalty: A Bifactor Structural Model Approach with a Moderator of Outdoor Involvement
Authors:
by
Xiaoze Liu and Daehwan Kim
Link:
https://www.mdpi.com/2071-1050/17/9/4216
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