The use of CI techniques in the RL process enables an efficient implementation of product reuse/repair or the proper disposal of waste that has not met the expectations of the customer. This concept aims to achieve efficient and appropriate management of the processes involved in companies’ RL systems.
3.1. Research Design
The design of the survey is directly related to the research questions, the proposed objectives of the study, and the research context [
58]. The main purpose of planning and designing this survey is to analyze and describe organizational practices in the RL process, taking into account the integration of CI to achieve operational excellency. To understand how companies in northern Portugal involve CI concepts in their RL processes, two main research questions were defined:
- 1.
What types of RL practices are implemented in companies in the northern region of Portugal?
- 2.
Which CI processes are used in the RL models implemented by companies in the northern region of Portugal?
Thus, the survey research methodology was divided into four distinct phases: planning, implementation, data collection, data analysis, and its processing, as schematically presented in
Figure 2.
In the planning phase, the research objectives were defined, i.e., to understand whether the RL process is seen as a process of CI by companies. For this purpose, Portuguese companies from the north region of Portugal were selected as the target audience. No sector of industrial activity was particularized since the objective of the study is to understand the practices adopted by different companies regarding the implementation of RL models. In this way, it is possible to assess the practices presented in the different activity sectors.
To structure the hierarchical chain of research questions previously defined and outline related sub-questions (i.e., questions that measure enough detail to be included in the final survey), a Data Requirements Table (DRT) was developed. A logical sequence of sections and questions was then created, and each question was carefully planned, considering the focus on its simplicity and objectivity. Closed-response questions were used in qualitative data collection, whereas quick open-response questions were used in quantitative data collection.
For each question, the collected variable, its type and measurement scale, as well as its coding (when applicable) were defined in detail. In this process, it was also possible to transform theoretical concepts into variables or indicators. Another important aspect defined in the DRT was the logical sequencing of conditional answer questions. As an example, when the respondent representing the company was asked whether familiar with the concept of RL, a more detailed definition of RL was given when the answer was negative, and a briefer definition was presented when the answer was affirmative.
After refining the DRT, it was possible to proceed to the survey design and implementation phase, which was structured, according to
Figure 3, contemplating forty questions. The main objectives and the anonymous nature of the survey were explained to the respondents, and by responding to the survey, the company agreed to consent to the use of the data for research purposes.
In the first section, the company’s organizational information was collected, such as the activity sector in which it operates and its size in terms of employees and turnover levels.
Section 2 included specific questions about aspects of how CI is integrated by companies in the RL process. The third section presented some questions about how the RL process operates, such as the existence of a formal RL model. In
Section 4, the focus was to identify the metrics of the business model, such as the volume of returns taken into the product with the highest turnover. Finally, some final comments were collected in order to understand the most relevant challenges and barriers to RI implementation.
Microsoft’s Forms tool was used to properly implement and administer the online survey. Despite the tool’s potential, some limitations were encountered, particularly in the implementation of conditional questions, which were overcome by slightly rewording some of the questions. To validate the developed survey, a pilot test with twelve participants was conducted, involving companies of different sizes, six at an early stage and another six after some adjustments suggested by the respondents. The pre-test was used to make small amendments since, at a more initial stage, and according to some comments, it was found that some smaller companies were having difficulty answering the survey. Some of the answer options did not appear to be appropriate, as they did not allow for an answer to some particularities inherent to small businesses. It was therefore necessary to adjust some of the questions to cover not only larger companies but also smaller ones. An example was the question “What do you do with the product with the highest turnover that is returned?” where one company mentioned that a large part of its returns included equipment, so it was necessary to readjust the question to “What do you do with the product or item associated with the service (e.g., machine breakdown management and maintenance) with the highest turnover that is returned?” and two answers were added, namely “Re-enter the company’s process for use as components” and “Re-enter the company’s process with verification and changes”. In addition to the overall improvement of the survey, it was possible to find out other important information, such as the average response time. The estimated average time to respond to the survey was around nine minutes, a time that proved to be adequate for the type of response given by the companies.
The average effective response time was around six minutes. As previously mentioned, this study targets companies in the north region of Portugal, which, according to the Portuguese National Statistics Institute (INE—
Instituto Nacional de Estatística), represent a total of 483,345 companies (
Figure 4) in different areas of activity in the year 2022 (last known information).
Not only due to the size of the population but also due to the difficulty in accessing companies’ information, the data collection phase was one of the most difficult phases. Thus, a convenience sample was used to survey the companies. To maximize response rates, it was defined the strategy presented in
Figure 5 to obtain responses.
At an early stage, telephone contact was made to request a contact to send the survey. Once the contact had been obtained, an email with the survey link was sent to the collaborator in the company’s department responsible for RL.
If it was not possible to contact a collaborator recommended by the company to answer the survey, an email was sent to the company’s general email address. With the impossibility of having an answer via digital means, face-to-face visits were made to companies, where it was provided a presentation of the survey and the reason for administering. This strategy was implemented during a full month, July 2023, in order to collect data from a convenience sample. The use of a convenience sampling method was primarily driven by practical considerations related to time constraints, resource limitations, and accessibility of participants. Also, this methodology was applied because the primary goal was to perform exploratory research, rather than results generalizability. The study concerns a specific context (companies located in the northern region of Portugal), so the population of interest naturally limits access to a random or stratified sample.
The survey was submitted to 80 companies, but it was only possible to validate 60 responses. Based on the population described (483,345 companies), for a confidence level of 90%, a sample size of 60 companies has a margin of error of 10.62%.
In the final phase, data from the survey were extracted, processed, and analyzed. In the preliminary analysis of the data, some limitations were identified, such as questions answered without the necessary assertiveness. For instance, in one of the questions requesting the number of hours made available by the company in the RL process, it was noted that most of the answers included not only the number of hours but also the word “hours” or “h” (example: 4 h).
To make observations and draw conclusions about RL as a process, an exploratory analysis of the data has been conducted. Firstly, the companies surveyed were characterized through their organizational information, followed by an analysis of CI integration in the RL process.
Descriptive statistics was used in this study to summarize and present the collected data clearly and concisely. Since the primary objective of this research was to provide a broad overview of the participants’ responses, descriptive statistics can be used as an efficient analytical tool, allowing data interpretation to support evidence-based remarks. While it is acknowledged that descriptive statistics may not capture the depth, this limitation is mitigated by the nature of the study, which focuses on quantifiable trends and patterns of the topic under study [
60].
Yet, to analyze the number of weekly hours that companies dedicated to the RL process, normality tests were also carried out to understand if parametric or non-parametric methods could be applied.
3.2. Characterization of Inquired Companies
The aim of this section is to describe and characterize the sample under study, i.e., indicate the type of companies that completed the survey. As
Figure 6 presents, different activity sectors were surveyed to understand their behavior in terms of the practices implemented in the RL process. In this study, there is a clear predominance of the manufacturing industry with 35 cases (58.33%), followed by textile with 14 cases (23.33%). Together, the metal-working industry (4), wholesale trade (3), engineering activities (2 cases), and the automotive industry (2) represent a total of 18.33% of the surveyed companies. The identification of the industrial sector was considered by grouping companies based on their own activity code, taking into account the Portuguese economic activity classification system (CAE).
Besides the inherent limitations of using a convenience sample, the distribution of responses obtained by the industrial sector is related to the great impact that the manufacturing sector has on the target region of this study.
Comprising cities like Porto, Braga, and Guimarães, the north region of Portugal is the country’s leading industrial hub, characterized by a strong tradition in textiles, footwear, furniture, and metal-working, alongside growing sectors such as technology.
The manufacturing industry in the northern region of Portugal is the most robust and diversified in the country, accounting for an important share of national manufacturing output and exports.
The companies’ size characterization was performed taking into account the number of employees. Small companies (with less than 50 employees) represented the lowest share of responses, with 14 (23.33%), followed by large companies (more than 250 employees), with 22 responses (36.67%).
The highest number of responses was received from medium-sized companies (between 50 and 249 employees), with 24 responses (40.00%). Despite these differences, the distribution of the sample by number of employees is balanced. It is possible to denote that, for the different company sizes, there is great variability in the number of employees in relation to the average, as presented in
Figure 7.
The wider the interval of employees’ number, the higher the average value observed, as well as the standard deviation and confidence interval. The coefficient of variation measures the relative dispersion of the employees’ number in relation to the average, allowing the variability comparison between the analyzed classes of companies’ size.
The last class, 250 or more employees, is the one with the highest coefficient of variation since it is the set with the greatest amplitude range. In this class, minimum values of 250 and maximum values of 3400 can be observed, confirming the wide dispersion of the number of employees. This class is still the one with the biggest difference between the average and the median.
The activity sectors with the most responses are the manufacturing and textile industry sectors, with 58.33% and 23.34%, respectively (
Figure 8). In the manufacturing sector, companies in the two largest classes represent 48.33%.
Companies were characterized by taking into account the annual turnover (
Figure 9). Companies with the highest annual turnover are those with a greater number of employees; however, it was observed that 5.00% of companies with less than 50 employees have an annual turnover of more than EUR 5 billion, and 1.67% of companies with 250 or more employees have an annual turnover of between EUR 250,000 and 500,000.
Based on the distribution of the surveyed companies in the supply chain (
Figure 10), it is possible to highlight that 80% of the surveyed companies are positioned in the supply chain as “Manufacturer”, representing 80.00%. The “Retailers” represent 11.66% of the responses, and “Wholesaler providers” correspond to 6.67% of the surveyed companies.
The “Service Providers” represent only 1.67% of the responses. There is a clear dominance of responses from respondents who position themselves in the supply chain as “Manufactures”, as they correspond to 48 responses of the 60 obtained in the survey.
RL models are more frequently integrated by manufacturers and retailers, though wholesalers may also participate depending on the industry. This outcome is corroborated by the literature. According to [
23], manufacturers often need to deal with several RL activities, such as product returns, warranty claims, remanufacturing, and recycling. RL helps them recover valuable materials and reduce waste. In turn, the literature also mentions the retailers, since they need restocking, being responsible for collecting defective or unsold products and returning them to manufacturers. Wholesalers may engage in RL, usually for bulk returns or redistribution, but less frequently [
17].
In sum, the collected data are relatively well distributed in terms of companies’ size, but there is a clear higher representativeness of some activity sectors and positions in the supply chain, particularly manufacturing areas.