5.2.1. Analysis of the Policy Factor
Corollary 2. The results for the effects of exogenous variables (, ) on the emission reduction rate, product quality, and market demand (, ,, ) are as follows:
See
Appendix D for proofs of Corollary 2.
From Corollary 2, the emission reduction rate (), product quality (), and market demand ( and ) can be improved with the government subsidy increase. But, as the emission reduction target increases, , , , and will go down. It indicates that the manufacturer will increase its investment in emission reduction and product quality improvement when gaining more subsidies, which can improve , , , and . However, facing a stricter emission reduction requirement, the manufacturer has to pay more for the emission credits. It makes the manufacturer cut down the investments in emission reduction and product quality improvement, decreasing , , , and . It indicates that government subsidies are like “fuel”, which stimulates the manufacturer to invest in emission reduction technologies and quality improvements (such as CATL’s use of subsidies to tackle solid-state batteries). However, strict emission reduction targets are like “brakes”, as emission costs squeeze out R&D funds, leading to technological stagnation and market shrinkage.
Corollary 3. Table 6 presents the results for the effects of exogenous variables ( and ) on the price of NP ( and ). See Appendix E for proofs of Corollary 3.
From Corollary 3, the effects of the government subsidy and the emission reduction target on pricing decisions for NP are non-monotonic. Specifically, (1) the sale price of NP will rise with the government subsidy increase, when cost coefficients of the product quality improvement and emission reduction investment are low (i.e., and ) or are high (i.e., and ). But the reasons for the rise are varied. It can bring a relatively higher product quality improvement with the government subsidy increase for and . At this time, the manufacturer can still slightly raise the price for NP. However, the product quality can just rise a little with the government subsidy increase for and . And under high-cost pressure, the manufacturer has to raise the price for NP. (2) Setting a higher emission reduction target will decrease the price of NP for but increase the price for . Likewise, the decrease in the price occurs when a higher emission reduction target results in a relatively higher drop in the product quality, making the manufacturer set a lower price for NP. Price increases mainly reflect the high costs from low efficiency in quality improvement, indicating that quality and emission reduction investments strongly influence RSC pricing. Therefore, government policies should align with the capabilities of the manufacturer to prevent high-cost, inefficient manufacturers from falling into a cycle of “raising prices and losing market share, while lowering prices and losing money.”
Corollary 4. Table 7 presents the results for the effects of exogenous variables ( and ) on the price of ( and ). See Appendix F for proofs of Corollary 4. Similar to Corollary 3, Corollary 4 shows that the effects of the government subsidy and the target for emission reduction on pricing decisions for RP are also non-monotonic. But, unlike Corollary 3, the sale price of RP will rise with the government subsidy increase, when cost coefficients of the product quality improvement and emission reduction investment are low (i.e., and ); and the result is opposite for and . It indicates that the product quality improvement is relatively high with the government subsidies increase for and . At this time, the manufacturer can still slightly rise the price for RP. However, with the government subsidy increase, it can bring a slight improvement in product quality and a direct cost reduction for RP for and . Under low-cost pressure, the manufacturer can still set a lower price for RP. In addition, the results for the effect of the emission reduction target on the price of RP are consistent with those in Corollary 3 and are omitted here.
Corollary 5. The results for the effects of exogenous variables ( and
) on total carbon emissions ( and ) are as follows:
- (1)
and ;
- (2)
when , , and when , ,.
Corollary 5 indicates that there exists a threshold to classify manufacturers based on their environmental character. We define the manufacturer without investing in emission reduction as the non-abating manufacturer (i.e., the manufacturer in the N and S cases) and regard the manufacturer with investing in emission reduction as the abating manufacturer (i.e., the manufacturer in the R and RS cases). Furthermore, the abating manufacturer can be defined as the low-efficiency abating manufacturer when the efficiency of the emission reduction is low (i.e., ) and as the high-efficiency abating manufacturer when the efficiency of the emission reduction is high (i.e., ).
Facing the non-abating manufacturer, higher subsidies may increase emissions, while stricter reduction targets help curb emissions. It implies that the product quality and market demand will improve with the government subsidy increase, which brings more emissions. On the contrary, a stricter emission reduction target will shrink the product market, which is conducive to emission reduction. The management lesson is that, for the non-abating manufacturer, subsidies are fire that can ignite the market but may also burn the environment.
Facing the abating manufacturer, the efficiency of the emissions reduction has significant impacts on total carbon emissions. Specifically, when , higher government subsidies reduce total carbon emissions, but stricter emission reduction targets have the opposite effect. It means that an increase in government subsidies can improve both the emission reduction rate and market demand. And for the high-efficiency abating manufacturer, the emission reductions from the improved emission reduction rate outweigh emission increments from market expansion, lowering total emissions. However, for , higher government subsidies bring more emissions, and stricter emission reduction targets reduce emissions. It reveals that, facing the low-efficiency abating manufacturer, the emission reduction advantage of emission reduction rate improvement no longer exists. The management implication is that, for the abating manufacturer, the critical value of the emission reduction efficiency threshold will determine the direction of the policy effect.
From the perspective of emission reductions, to decrease the output of high-emission products, the government will set a stricter emission reduction target and cut down the remanufacturing subsidy for the non-abating manufacturer. And it is worthwhile to note that the government needs to avoid the “crowding-out effect” produced by the government subsidy overlapping with the high efficiency of the emission reduction when facing the high-efficiency abating manufacturer. Therefore, for the high-efficiency abating manufacturer, to unleash their emission reduction advantage, the government should make full use of the market driving forces of the CAT regulation, reducing both the remanufacturing subsidy and the emission reduction target. Correspondingly, for the low-efficiency abating manufacturer, to spur them to improve the emission reduction efficiency, the government should make good uses of the macro-control means, i.e., improving both the remanufacturing subsidy and the emission reduction target.
The policymaker must be as precise as surgeons: “removing tumors” from the non-abating manufacturer, “transfusing blood and oxygen” to the low-efficiency abating manufacturer, and “cutting off the umbilical cord” for the high-efficiency abating manufacturer. Specifically, facing the non-abating manufacturer, the government should eliminate the high-emission capacities through setting rigorous policies, i.e., a lower remanufacturing subsidy and a stricter emission reduction target. Facing the abating manufacturer, the government should strengthen the market instrument of the CAT regulation and gradually reduce remanufacturing subsidies as the emission reduction technology matures.
5.2.2. Analysis of the Market Factor
Corollary 6. The results for the effects of the exogenous variable () on the emission reduction rate, product quality, and market demand (
,
,
, and
) are as follows:
, , , and.
The proof processes are similar to Corollary 2 and will not be repeated here.
From Corollary 6, an increase in the consumer preference to the product quality will improve the emission reduction rate and the product quality and expand the product market. It implies that the manufacturers will increase their investment in product quality improvement when consumers have a higher preference to the product quality. As a result, the product quality will be enhanced, which attracts more consumers.
Corollary 7. Table 8 presents the results for the effects of the exogenous variable () on the prices of NP and RP (, , , and ). The proof processes are similar to Corollary 3 and 4 and will not be repeated here. Similarly, from Corollary 7, there also exist different pricing strategies for NP for different cost coefficients of the product quality improvement and emission reduction investment. In detail, the price variation trend of NP brought by the change in consumers’ quality preference is consistent with the variation trend brought by the change in the government subsidy. It indicates that an increase in the preference of consumers to the product quality can bring a relatively high improvement in the product quality, when cost coefficients of the product quality improvement and emission reduction investment are low (i.e., and ). In other words, under low-cost pressure, the manufacturer can improve the product quality significantly and unleash the advantage of the high product quality. On the contrary, the manufacturer will face a higher production apportion cost for and . And under high-cost pressure, the manufacturer has to raise the price for NP.
As for RP, the impacts of the consumer preference to the product quality on pricing decisions for RP is consistent with that for NP. Thus, the results are not repeated. Besides, unlike the impacts of the government subsidy, an increase in the consumer preference do not alleviate cost pressures. Consequently, the manufacturer has no choice but to raise the price for RP for
and
.
Corollary 8. The results for the effects of the exogenous variable (β) on total carbon emissions (ES, ERS):
(1)
; (2) when
,
; and when
,
.
The proof processes are similar to Corollary 5 and will not be repeated here.
Corollary 8 shows that manufacturers’ emission reduction investment decisions and efficiency critically affect total emissions. Specifically, for the non-abating manufacturer, stronger consumer preference to the product quality leads to more emissions by boosting product quality and demand. However, total carbon emissions are more related to the efficiency of the emission reduction for the abating manufacturer. In detail, a higher consumer preference to the product quality will help to cut down total carbon emissions for
but bring about more emissions for
It shows that the emission reduction rate and market demand can be improved with the consumer preference to the product quality increase. And facing the high-efficiency abating manufacturer, the emission reductions brought by the emission reduction rate improvement are larger than the emission increments brought by the market expansion, which makes total emissions decrease. The management implication is that the consumer preference to the product quality is an invisible regulator for carbon emission reduction. The high-efficiency abating manufacturer should seize the opportunity to transform the consumer preference to the product quality into the emission reduction leverage.
5.2.3. Analysis of the Cost Factor
Corollary 9. The results for the effects of exogenous variables ( and ) on the emission reduction rate, product quality, and market demand (, , , and ):
, , , ; , , , and .
The proof processes are similar to Corollary 2 and will not be repeated here.
From Corollary 9, the carbon reduction rate, product quality, and market demand can be improved with the efficiency of the product quality improvement and emission reduction increase. That is because advanced technology in the product quality improvement and emission reduction will reduce the apportionment costs. It indicates that the high-efficiency abating manufacturer achieves a higher product quality and emission reduction rate with the same investment, attracting more consumers.
Corollary 10. Table 9 presents the results for the effects of exogenous variables (, ) on the price of NP and RP (, , , and ). The proof processes are similar to Corollary 3 and 4 and will not be repeated here. Corollaries 3, 7, and 10 show that higher quality improvement costs drive NP pricing in the opposite direction of stronger consumer product quality preferences, while higher emission reduction costs affect NP pricing similarly to stricter targets. It demonstrates that the price decisions for NP are shaped by the consumer preference to the product quality and the cost coefficient of the product quality improvement. Nevertheless, the emission reduction target and cost coefficient of emission reduction mainly influence the production costs directly, which further affects the price decisions for NP.
As for RP, the pricing trend for RP brought by the changes of the cost coefficient of the product quality improvement and emission reduction is consistent with NP. These details are not repeated.
Corollary 11. The results for the effects of exogenous variables (m and Es and ERS) are as follows:
- (1)
,
- (2)
when
,
; when
,
; and when
and
,
.
The proof processes are similar to Corollary 5 and will not be repeated here.
Likewise, from Corollary 11, total carbon emissions are influenced by the technology level of the product quality improvement and emission reduction significantly. Specifically, facing the non-abating manufacturer, raising the efficiency of the product quality improvement will expand the product market (
and
) while not changing the unit carbon emission level of the product, which brings more emissions. However, for the abating manufacturer, the impacts of the technology level on total carbon emissions are different. In detail, the rise of the efficiency in the product quality improvement will reduce emissions for the high-efficiency abating manufacturer (i.e., ). It implies that the rise of the efficiency in the product quality improvement can improve the product quality, save investment costs, and expand the market demand. And the saving costs can be utilized to invest in emission reduction, which can raise the emission reduction rate. In addition, for the high-efficiency abating manufacturer, emission reductions from higher abatement rates outweigh emission increments from market expansions, lowering total emissions. And the result is opposite for the low-efficiency abating manufacturer (i.e.,
). However, under a certain condition, the improvement of the efficiency in the emission reduction will always be conducive to emission reduction. It indicates that the improvement of the emission reduction efficiency can improve the emission reduction rate directly, making the emission reductions brought by the abatement rate improvement exceed emission increments brought by the market expansion.
The key implication is that product quality improvement and emission reduction investment have a double helix effect. Product quality improvement is the wings of the market, and emission reduction investment is the anchor of environmental protection. The manufacturer must remember that a true, sustainable, competitive advantage is born when the dividends of the product quality improvement are converted into emission reduction investment. Therefore, the survival rule for the non-abating manufacturer is to build emission reduction dams before improving product quality. The way out for the low-efficiency abating manufacturer is to carefully improve product quality before emission reduction efficiency reaches a critical point. The golden opportunity for the high-efficiency abating manufacturer is that the dividends from product quality improvement are the best fuel for emission reduction investment.