Exploring Imperatives in Generation Z’s Approach to the Future of the Environment
Abstract
1. Introduction
- S—social, cultural conditions, population development, sense of security, community, and attitudes;
- T—conditions related to research and development activities, approach to technology, and innovation;
- E—impact of economic growth, external financing of investments, and new methods of managing organizations;
- P—impact of international and/or national institutions on the studied area.
- Which sphere (social, technological, economic, political) of environmental impact considerations is most important according to Generation Z?
- What imperative does Generation Z have toward the environment from the assessments presented?
2. Methods
- 1.
- Defined the spheres covered by the study corresponding to the STEP method;
- 2.
- Generated area factors determining the respondent’s attitude. Based on the QUEST technique (Quick Environmental Scanning Technique) and the subject literature, seven key factors for each area were adopted;
- 3.
- Formulated research hypotheses;
- 4.
- Developed a survey questionnaire;
- 5.
- Conducted survey research. The studied community was narrowed to Generation Z because a research gap in this area was noticed;
- 6.
- Analyzed the received responses using GRM models.
- 7.
- On this basis, the imperatives that guide Generation Z were determined.
2.1. GRM Models
2.2. Representative Sample
- n—sample size;
- —the value for the adopted confidence level (for it is 1.96);
- p—estimated population proportions;
- q—estimated population proportions for the complementary event (q = 1 − p);
- —margin of error (5%).
- n′—adjusted sample size;
- N—population size.
2.3. Survey Form
- The authors of the survey had access to the entire Generation Z community from AEH.
2.4. Characteristics of the Survey Data
3. Research Results
3.1. Characterization and Operationalization of Variables
3.2. Quantitative Analysis of the Results
3.2.1. Model Used
3.2.2. Hypothesis Testing
- (1)
- HG21 Verification
- (2)
- HG22 verification
- (3)
- HG23 verification
- (4)
- HG24 verification
- (5)
- HG25 verification
- (6)
- HG11 verification
4. Discussion
4.1. In Search of a Key Sphere
4.2. In Search of an Imperative
4.3. Sources or Contexts of the Imperative
4.3.1. Knowledge Criterion
4.3.2. Optimism Criterion
4.3.3. Criterion of Delegation of Responsibility
4.4. Methodological Limitations
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Diagnostic and Content Questions | Variable Designation | Variable Coding |
---|---|---|
1 | 2 | 3 |
Language for completing the survey | D1 | 1—Polish language; 2—English language |
Sex—the gender of the person responding to the survey | D2 | 1—woman; 2—man; 3—other/prefer not to say |
Please indicate your field of education. | D3 | 1—economical; 2—social; 3—political; 4—technical and engineering; 5—a few of the indicated |
Please indicate your professional experience. | D4 | 1—economical; 2—social; 3—political; 4—technical and engineering; 5—no experience; 6—a few of the indicated |
Which continent are you from? | D5 | 1—Europe; 2—Africa; 3—South America; 4—North America; 5—Australia and Oceania; 6—Asia |
Which civilizational (cultural) circle do you identify with? | D6 | 1—western; 2—orthodox; 3—Latin American; 4—Islamic; 5—African; 6—Indian; 7—Chinese; 8—Japanese; 9—Buddist |
To what extent, in your opinion, are economic incentives (e.g., government subsidies, tax breaks) able to change people’s behavior and lead to environmental change? | E1 | 1—Response ‘1’ 2—Response ‘2’ 3—Response ‘3’ 4—Response ‘4’ ‘1’ refers to ‘low’, and ‘4’ refers to ‘high’ |
To what extent, in your opinion, will consumer awareness/purchasing be shaped by a culture of sharing/sharing economy of products/services? | E2 | |
To what extent, in your opinion, will reduced consumption of materials and energy resulting from environmental deficits have a downward effect on economic performance? | E3 | |
To what extent, in your opinion, will there be a decoupling of economic growth (GDP) from the predatory exploitation of the environment? | E4 | |
To what extent, in your opinion, will the efforts and actions related to reducing the extent of economic consumption of environmental resources be effective? | E5 | |
To what extent, in your opinion, economy will move toward a closed loop (circular economy) to reduce waste? | E6 | |
To what extent, in your opinion, will environmental goals be achieved in the economy? | E7 | |
To what extent, in your opinion, will development be determined by the limited resources of the Earth’s environment in the designated timeframe? | S1 | |
To what extent, in your opinion, will stabilizing the world’s population (birth rate) reduce environmental damage? | S2 | |
To what extent, in your opinion, is humanity able to change its behavior so as not to create an environmental crisis? | S3 | |
To what extent, in your opinion, do long-term and laudable assumptions of environmental constraints contradict our present feelings, striving, weaknesses, and instincts? | S4 | |
To what extent, in your opinion, do efforts to minimize the environmental and material footprint contribute to environmental protection? | S5 | |
To what extent, in your opinion, does environmental awareness increase alongside wealth growth? | S6 | |
To what extent, in your opinion, do global as well as local environmental challenges affect family and neighborhood relations? | S7 | |
To what extent, in your opinion, should the environment be a priority on political parties’ agendas? | P1 | |
To what extent, in your opinion, should ideologies consider environmental issues? | P2 | |
To what extent, in your opinion, should states actively cooperate on the international platform to protect the environment? | P3 | |
To what extent, in your opinion, are deep reforms of the democratic system needed for environmental protection, including the reduction in corporations’ influence on politics? | P4 | |
To what extent, in your opinion, can democracy foster the environment with informed public involvement? | P5 | |
To what extent, in your opinion, should the state promote environmental protection through appropriate laws for citizens and businesses? | P6 | |
To what extent, in your opinion, is cooperation with local governments and citizens important, but the government should continue to play a role in shaping environmental policy? | P7 | |
To what extent, in your opinion, do environmental crises initiate breakthroughs for humanity in the field of technology? | T1 | |
To what extent, in your opinion, will technological solutions to environmental problems be based on new energy sources? | T2 | |
To what extent, in your opinion, will environmental protection be based on modern energy production entities? | T3 | |
To what extent, in your opinion, will environmental protection be based on energy storage? | T4 | |
To what extent, in your opinion, will environmental protection be based on new ways of transmitting energy? | T5 | |
To what extent, in your opinion, will humanity overcome environmental crises through invention? | T6 | |
To what extent, in your opinion, will modern devices in households and businesses affect the way they exploit the environment? | T7 | |
Dependent variable—dominant value (modal value) for a given respondent’s answers | Y | 1—Modal value for Response ‘1’ 2—Modal value for Response ‘2’ 3—Modal value for Response ‘3’ 4—Modal value for Response ‘4’ |
Variable D2 | Total | |||||
---|---|---|---|---|---|---|
Women | Man | Other | ||||
1 | 2 | 3 | 4 | 5 | ||
Variable D1 | EN | 216 (55.1%) | 169 (43.1%) | 7 (1.8%) | 392 (100.0%) | 29.4% |
PL | 618 (65.7%) | 314 (33.4%) | 8 (0.9%) | 940 (100.0%) | 70.6% | |
Sum | 834 (62.6%) | 483 (36.3%) | 15 (1.1%) | 1.332 (100.0%) | 100.0% |
Dependent Variables Adopted | Y | |
---|---|---|
Specific hypothesis | HG11 | |
Variables used to operationalize the hypothesis | E1, E2, E3, E4, E5, E6, E7, T1, T2, T3, T4, T5, T6, T7, S1, S2, S3, S4, S5, S6, S7, P1, P2, P3, P4, P5, P6, P7 * | |
Operationalization of the specific hypothesis | HG011 | HG111 |
Y = Assuming: (E1–E7) → (T1–T7) → (S1–S7) → (P1–P7) The E sphere is more important than the T sphere; this one is more important than the S sphere, and this one, in turn, is more important than P | Y = Assuming: (E1–E7) ~ (T1–T7) ~ (S1–S7) ~ (P1–P7) Individual spheres have a different impact from that specified in HG011 | |
Specific hypothesis | HG21 | |
Variables used to operationalize the hypothesis | E1, E2, E3, E4, E5, E6, E7 | |
Operationalization of the specific hypothesis | HG0 | HG121 |
Y = All E variables have an equal impact on respondents’ opinions | Y = E-sphere variables have different effects on respondents’ opinions | |
Specific hypothesis | HG22 | |
Variables used to operationalize the hypothesis | T1, T2, T3, T4, T5, T6, T7 | |
Operationalization of the specific hypothesis | HG022: | HG122 |
Y = All variables from the T-sphere have an equal influence on respondents’ opinions | Y = Variables from the T-sphere have a different impact on respondents’ opinions | |
Specific hypothesis | HG23 | |
Variables used to operationalize the hypothesis | S1, S2, S3, S4, S5, S6, S7 | |
Operationalization of the specific hypothesis | HG023 | HG123 |
Y = All variables from the S sphere have an equal impact on respondents’ opinions | Y = Variables from the S sphere have a different impact on respondents’ opinions | |
Specific hypothesis | HG24 | |
Variables used to operationalize the hypothesis | P1, P2, P3, P4, P5, P6, P7 | |
Operationalization of the specific hypothesis | HG024 | HG124 |
Y = All P variables have an equal impact on respondents’ opinions | Y = P-sphere variables have different effects on respondents’ opinions | |
Specific hypothesis | HG25 | |
Variables used to operationalize the hypothesis | E1, E2, E3, E4, E5, E6, E7, T1, T2, T3, T4, T5, T6, T7, S1, S2, S3, S4, S5, S6, S7, P1, P2, P3, P4, P5, P6, P7 | |
Operationalization of the specific hypothesis | HG025 | HG125 |
Y = All variables have an equal impact on respondents’ opinions expressed by the variable Y | Y = The variables have different effects on the opinions of respondents expressed by the variable Y |
(a) | |||||||||||
Dependent Variable | Test of SS Whole Model vs. SS Residual (Survey GENERATION Z) | ||||||||||
Multiple R | Multiple R2 | Adjusted R2 | SS Model | df Model | MS Model | SS Residual | df Residual | MS Residual | F | p | |
T1 | 0.785 | 0.616 | 0.612 | 5841.490 | 15 | 389.433 | 3642.510 | 1317 | 2.766 | 140.805 | 0.000 |
(b) | |||||||||||
Effect | Univariate Results for Each DV (Survey GENERATION Z) Sigma-restricted parameterization Effective hypothesis decomposition | ||||||||||
Degr. Of Freedom | T1 | T1 | T1 | T1 | |||||||
SS | MS | F | p | ||||||||
“T2” | 3 | 409.608 | 136.536 | 49.366 | 0.000 | ||||||
“T3” | 3 | 285.364 | 95.121 | 34.392 | 0.000 | ||||||
“T4” | 3 | 218.479 | 72.826 | 26.331 | 0.000 | ||||||
“T5” | 3 | 91.089 | 30.363 | 10.978 | 0.000 | ||||||
“T7” | 3 | 154.521 | 51.507 | 18.623 | 0.000 | ||||||
Error | 1317 | 3642.509 | 2.766 | ||||||||
Total | 1332 | 9484.000 |
(a) | |||||||||||
Dependent Variable | Test of SS Whole Model vs. SS Residual (Survey GENERATION Z) | ||||||||||
Multiple R | Multiple R2 | Adjusted R2 | SS Model | df Model | MS Model | SS Residual | df Residual | MS Residual | F | p | |
T6 | 0.763 | 0.583 | 0.578 | 5302.470 | 15 | 353.498 | 3795.530 | 1317 | 2.882 | 122.659 | 0.000 |
(b) | |||||||||||
Effect | Univariate Results for Each DV (Survey GENERATION Z) Sigma-restricted parameterization Effective hypothesis decomposition | ||||||||||
Degr. Of Freedom | T6 SS | T6 MS | T6 F | T6 p | |||||||
“T2” | 3 | 305.608 | 101.869 | 35.347 | 0.000 | ||||||
“T3” | 3 | 257.918 | 85.973 | 29.831 | 0.000 | ||||||
“T4” | 3 | 228.474 | 76.158 | 26.426 | 0.000 | ||||||
“T5” | 3 | 117.089 | 39.030 | 13.543 | 0.000 | ||||||
“T7” | 3 | 180.440 | 60.146 | 20.870 | 0.000 | ||||||
Error | 1317 | 3795.530 | 2.882 | ||||||||
Total | 1332 | 9098.000 |
(a) | |||||||||||
Dependent Variable | Test of SS Whole Model vs. SS Residual (Survey GENERATION Z) | ||||||||||
Multiple R | Multiple R2 | Adjusted R2 | SS Model | df Model | MS Model | SS Residual | df Residual | MS Residual | F | p | |
Y | 0.702 | 0.493 | 0.485 | 4651.383 | 21 | 221.494 | 4790.617 | 1311 | 3.654 | 60.614 | 0.000 |
(b) | |||||||||||
Effect | Univariate Results for Each DV (Survey GENERATION Z) Sigma-restricted parameterization Effective hypothesis decomposition | ||||||||||
Degr. Of Freedom | Y SS | Y MS | Y F | Y p | |||||||
“S1” | 3 | 439,883 | 146,628 | 40,126 | 0 | ||||||
“S2” | 3 | 79.924 | 26.641 | 7.291 | 0.000 | ||||||
“S3” | 3 | 42.126 | 14.042 | 3.843 | 0.009 | ||||||
“S4” | 3 | 485.541 | 161.847 | 44.291 | 0.000 | ||||||
“S5” | 3 | 680.445 | 226.815 | 62.070 | 0.000 | ||||||
“S6” | 3 | 43.838 | 14.613 | 3.999 | 0.008 | ||||||
“S7” | 3 | 15.367 | 5.122 | 1.402 | 0.241 | ||||||
Error | 1311 | 4790.617 | 3.654 | ||||||||
Total | 1332 | 9442.000 |
(a) | |||||||||||
Dependent Variable | Test of SS Whole Model vs. SS Residual (Survey GENERATION Z) | ||||||||||
Multiple R | Multiple R2 | Adjusted R2 | SS Model | df Model | MS Model | SS Residual | df Residual | MS Residual | F | p | |
Y | 0.794 | 0.631 | 0.625 | 5959.791 | 21 | 283.780 | 3482.209 | 1311 | 2.656 | 106.846 | 0.000 |
(b) | |||||||||||
Effect | Univariate Results for Each DV (Survey GENERATION Z) Sigma-restricted parameterization Effective hypothesis decomposition | ||||||||||
Degr. Of Freedom | Y SS | Y MS | Y F | Y p | |||||||
“P1” | 3 | 25.152 | 8.384 | 3.156 | 0.024 | ||||||
“P2” | 3 | 43.474 | 14.491 | 5.456 | 0.001 | ||||||
“P3” | 3 | 451.513 | 150.504 | 56.663 | 0.000 | ||||||
“P4” | 3 | 99.388 | 33.129 | 12.473 | 0.000 | ||||||
“P5” | 3 | 62.610 | 20.870 | 7.857 | 0.000 | ||||||
“P6” | 3 | 245.550 | 81.850 | 30.815 | 0.000 | ||||||
“P7” | 3 | 81.129 | 27.043 | 10.181 | 0.000 | ||||||
Error | 1311 | 3482.209 | 2.656 | ||||||||
Total | 1332 | 9442.000 |
(a) | |||||||||||
Dependent Variable | Test of SS Whole Model vs. SS Residual (Survey GENERATION Z) | ||||||||||
Multiple R | Multiple R2 | Adjusted R2 | SS Model | df Model | MS Model | SS Residual | df Residual | MS Residual | F | p | |
Y | 0.895 | 0.801 | 0.788 | 7567.444 | 84 | 90.089 | 1874.556 | 1248 | 1.502 | 59.977 | 0.000 |
(b) | |||||||||||
Effect | Univariate Results for Each DV (Survey GENERATION Z) Sigma-restricted parameterization Effective hypothesis decomposition | ||||||||||
Degr. Of Freedom | Y SS | Y MS | Y F | Y p | |||||||
“E1” | 3 | 45.293 | 15.098 | 10.051 | 0.000 | ||||||
“E2” | 3 | 75.643 | 25.214 | 16.787 | 0.000 | ||||||
“E3” | 3 | 25.856 | 8.619 | 5.738 | 0.001 | ||||||
“E4” | 3 | 60.831 | 20.277 | 13.500 | 0.000 | ||||||
“E5” | 3 | 9.786 | 3.262 | 2.172 | 0.090 | ||||||
“E6” | 3 | 15.386 | 5.129 | 3.414 | 0.017 | ||||||
“E7” | 3 | 12.469 | 4.156 | 2.767 | 0.041 | ||||||
“S1” | 3 | 4.200 | 1.400 | 0.932 | 0.424 | ||||||
“S2” | 3 | 5.442 | 1.814 | 1.208 | 0.306 | ||||||
“S3” | 3 | 7.498 | 2.499 | 1.664 | 0.173 | ||||||
“S4” | 3 | 13.700 | 4.567 | 3.040 | 0.028 | ||||||
“S5” | 3 | 42.014 | 14.005 | 9.324 | 0.000 | ||||||
“S6” | 3 | 8.762 | 2.921 | 1.944 | 0.121 | ||||||
“S7” | 3 | 3.869 | 1.290 | 0.859 | 0.462 | ||||||
“P1” | 3 | 24.952 | 8.317 | 5.537 | 0.001 | ||||||
“P2” | 3 | 3.378 | 1.126 | 0.750 | 0.523 | ||||||
“P3” | 3 | 48.672 | 16.224 | 10.801 | 0.000 | ||||||
“P4” | 3 | 20.723 | 6.908 | 4.599 | 0.003 | ||||||
“P5” | 3 | 0.272 | 0.091 | 0.060 | 0.981 | ||||||
“P6” | 3 | 38.565 | 12.855 | 8.558 | 0.000 | ||||||
“P7” | 3 | 6.071 | 2.024 | 1.347 | 0.258 | ||||||
“T1” | 3 | 14.030 | 4.677 | 3.114 | 0.025 | ||||||
“T2” | 3 | 39.389 | 13.130 | 8.741 | 0.000 | ||||||
“T3” | 3 | 69.667 | 23.222 | 15.461 | 0.000 | ||||||
“T4” | 3 | 21.237 | 7.079 | 4.713 | 0.003 | ||||||
“T5” | 3 | 16.800 | 5.600 | 3.728 | 0.011 | ||||||
“T6” | 3 | 13.349 | 4.450 | 2.962 | 0.031 | ||||||
“T7” | 3 | 31.695 | 10.565 | 7.034 | 0.000 | ||||||
Error | 1248 | 1874.556 | 1.502 | ||||||||
Total | 1332 | 9442.000 |
No. | Variable | Variable Input | Description of the Variable |
---|---|---|---|
1 | T3 | 10% | Environmental protection will be based on modern energy producers |
2 | P3 | 9% | States should actively cooperate internationally to protect the environment |
3 | P6 | 9% | The state should promote environmental protection through appropriate laws for citizens and businesses |
4 | T2 | 7% | Technological solutions to environmental problems will be based on new energy sources |
5 | E1 | 6% | Economic incentives (e.g., state subsidies, tax breaks) are able to change people’s behavior and actions towards environmental change |
6 | E2 | 6% | Consumer awareness/purchasing will be shaped by a culture of sharing/sharing economy of products/services |
7 | E4 | 6% | There will be a decoupling of economic growth (GDP) from the predatory exploitation of the environment |
8 | P1 | 6% | The environment should be a priority on political parties’ agendas |
9 | P4 | 5% | To protect the environment, deep reforms of the democratic system are needed, including reducing the influence of corporations in politics |
10 | T7 | 5% | Modern appliances in households and businesses will affect the way they use the environment |
11 | S5 | 5% | Minimizing the ecological and material footprint contributes to caring for the environment |
12 | E6 | 5% | The economy will move towards a closed loop (GOZ, circular economy), with the aim of reducing waste and wastefulness |
13 | E3 | 5% | Reduced material and energy consumption resulting from environmental deficits will have an impact on the deterioration of economic performance |
14 | T4 | 4% | Environmental protection will be based on energy storage |
15 | T5 | 4% | Environmental protection will be based on new ways of energy transmission |
16 | S4 | 3% | The long-term and laudable assumptions of environmental constraints are at odds with our feelings, aspirations, weaknesses, and instincts directed |
17 | T6 | 2% | Humanity will overcome environmental crises through invention |
18 | S6 | 2% | Prosperity increases in line with environmental awareness |
Type of Research Hypothesis | GRM Model | Robustness Tests—Compliance with the GRM Model | |
---|---|---|---|
Model GRM-MRM | Assessment of the Compatibility of Hypotheses and Assumptions | ||
HG21 | HG021 | HG021 | Confirmed. Influence of variables: E7, E6, E1, E2, E5, E4, E3 |
HG22 | HG022 | HG022 | Confirmed. Influence of variables: T7, T1, T2, T3, T4, T5, T6 |
HG23 | HG023 | HG023 | Confirmed. Influence of variables: S1, S5, S7, S2, S3, S4, S6 |
HG24 | HG024 | HG024 | Confirmed. Influence of variables: P5, P7, P6, P2, P3, P4, P1 |
HG25 | HG025 | HG025 | Confirmed. Influence of variables: P2, P5, T1, T7, T3, T2, S7, P7, E6, S1, E7, T5 |
Sphere of Factors | |||
---|---|---|---|
Technology | Policy | ||
Source of | Global | New energy sources (Technological revolution?) | International cooperation |
National/Local | Modern energy producers (Technological evolution?) | Adequate law for citizens and businesses |
GRM Incidence Rate | |||
---|---|---|---|
Smaller | Greater | ||
Homogeneity of occurrence | Low | Technological Sphere 5 factors in GRM only T4 and 75 side by side | Social Sphere 3 factors in GRM Factors individually |
High | Economic Sphere 6 factors in GRM Factors in groups of 2–3 | Political sphere 4 factors in GRM Factors in groups of 2 |
Level of Optimism | ||||
---|---|---|---|---|
Significant | Limited | Low | ||
Sources of attitude | Knowledge | Technological Sphere Knowledge-based optimism (33%) | Social Sphere Pessimism based on knowledge and experience (11%) | |
Premonition | Political sphere Optimism based on a hunch (29%) | Economic Sphere Low optimism based on hunches (27%) |
Generation Z | Importance of Sphere Factors | ||
---|---|---|---|
Significant | Smaller | ||
Knowledge—uniformity of occurrence | Large | Technological Sphere 5 factors in GRM | Social Sphere 3 factors in GRM |
Small | Economic Sphere 6 factors in GRM | Political sphere 4 factors in |
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Daniluk, P.; Wisniewski, R.; Nowakowska-Krystman, A.; Kownacki, T.; Wiśniewski, D. Exploring Imperatives in Generation Z’s Approach to the Future of the Environment. Sustainability 2025, 17, 7169. https://doi.org/10.3390/su17157169
Daniluk P, Wisniewski R, Nowakowska-Krystman A, Kownacki T, Wiśniewski D. Exploring Imperatives in Generation Z’s Approach to the Future of the Environment. Sustainability. 2025; 17(15):7169. https://doi.org/10.3390/su17157169
Chicago/Turabian StyleDaniluk, Piotr, Radoslaw Wisniewski, Aneta Nowakowska-Krystman, Tomasz Kownacki, and Dawid Wiśniewski. 2025. "Exploring Imperatives in Generation Z’s Approach to the Future of the Environment" Sustainability 17, no. 15: 7169. https://doi.org/10.3390/su17157169
APA StyleDaniluk, P., Wisniewski, R., Nowakowska-Krystman, A., Kownacki, T., & Wiśniewski, D. (2025). Exploring Imperatives in Generation Z’s Approach to the Future of the Environment. Sustainability, 17(15), 7169. https://doi.org/10.3390/su17157169