1. Introduction
In the face of escalating environmental degradation and energy crises, the development of a green economy has emerged as a global imperative. ASEAN, a region renowned for its dynamic economic growth, contributes approximately 7% to global carbon emissions [
1]. A recent International Energy Agency (IEA) report projects that ASEAN’s share of global energy demand growth will reach up to 25% by 2035 [
2], highlighting the region’s growing focus on strengthening energy security, mitigating carbon emissions, and achieving sustainable development. In 2016, ASEAN countries launched the APAEC (2016–2025) to accelerate regional energy transition and achieve carbon neutrality. To meet this goal, promoting new energy vehicles (NEVs) and greening the transport sector have become key priorities in countries’ carbon-neutral strategies. The ASEAN region has emerged as a significant global NEV market due to its large population, stable economic growth, and abundant resources. From 2014 to 2024, the NEV penetration rate in ASEAN countries surged from 0.16% to 10.64% [
3], signaling a robust increase in regional consumer demand for NEVs and highlighting the substantial future potential of ASEAN’s NEV market. A thorough analysis of the new energy automobile industry’s evolution in ASEAN countries, particularly within the context of ASEAN’s new energy policies and related factors, is crucial. This analysis is essential for promoting the green development of ASEAN’s automobile industry, accelerating regional low-carbon energy transition, and ultimately achieving sustainable development in both regional economic growth and environmental protection.
Currently, academic research primarily focuses on the NEV industry in developed regions of Europe, the United States, and East Asia, with relatively limited attention given to the ASEAN emerging market. Existing studies in ASEAN countries mainly concentrate on the current development status of the NEV industry [
4], development challenges [
5], and single-country policy assessments [
6]. Additionally, some scholars have conducted qualitative analyses of the consumer factors influencing NEV purchases [
7]. Closely related to the research of our article is the study of policy measures and paths for the development of the NEV industry in ASEAN countries. Huang et al. [
5] assessed e-mobility policies in 10 ASEAN countries using the STEELUP framework, identifying Thailand (45 points), Singapore (44 points), and Vietnam (42 points) as leaders, and Brunei (18 points) and Cambodia (17 points) as laggards. Regional policies focus on industrial promotion, with insufficient incentives for personal electric vehicles. Wu et al. [
8] state that the approach to developing the NEV industry in ASEAN focuses on the core battery industry by offering preferential policies to attract capital and advanced production factors from abroad. This enables rapid establishment of the NEV industry but increases dependency on foreign investment. Wad [
9] contrasts Malaysia’s protectionist national policy with Thailand’s foreign investment strategy, noting Malaysia’s export challenges and Thailand’s production success but limited indigenous technological capability compared to South Korea and China [
10]. Kuroiwa et al. [
11] emphasize the Thai government’s role in developing the domestic market and infrastructure through policy support, focusing on key automotive products and strengthening supplier localization that enhances the industry.
It can be seen that with the gradual development of the NEV market in ASEAN, the region has become increasingly rich in relevant research. However, there is a notable gap in research examining NEV industry development from a regional policy synergy perspective. The APAEC, as a significant regional energy policy, has yet to be researched by scholars regarding its impact on the NEV industry through policy synergy measures, such as harmonizing technical standards, coordinating financial incentives, and planning for energy transition. Therefore, our research examines how the energy structure can be improved and how the NEV industry can evolve in the context of the ASEAN new energy policy. Additionally, it analyzes the factors influencing NEV industry development and conducts an empirical study based on data from six ASEAN countries between 2013 and 2024. The study demonstrates that since the introduction of the APAEC (2016–2025) in 2016, ASEAN countries have reached consensus on harmonizing technical standards, coordinating financial incentives, and collaboratively planning the energy transition. These regional policy measures have significantly accelerated the development of ASEAN’s NEV industry. Key determinants identified for the advancement of the NEV sector include the quality of national governance, financial sector development, educational standards, and the scale of the automotive market. Conversely, excessive energy consumption is expected to hinder sectoral growth. The research further indicates that the APAEC (2016–2025) exerts a greater positive influence on NEV industry development in countries with a more robust automotive sector or explicit policy focus in this area, such as Thailand, Malaysia, and Indonesia.
The present study utilizes the APAEC policy as its core entry point, employing an analytical framework integrating policy synergy variables to systematically examine the role of the APAEC policy in the development of the ASEAN NEV industry. This study addresses a research gap concerning ASEAN’s new energy automobile industry from the perspective of regional policy synergism, thereby offering novel insights into the application of research perspectives and methods. The study provides useful lessons and references for ASEAN countries to improve regional energy development policies, synergistically promote the development of the NEV industry, and realize regional low-carbon energy transition and sustainable economic development.
3. Analysis of Factors Affecting the Development of the NEV Industry in the Context of Allied New Energy Policies
3.1. New Energy Policy
The active development of a nascent energy policy by ASEAN is a key initiative to not only address climate change but also improve the competitiveness of the NEV industry. In the APAEC (2016–2025) period, the ASEAN region established an overarching regional target of 23% renewable energy in the primary energy mix by 2025. Following this target, member states have established national targets, with the development targets of Laos (59%), the Philippines (41%), Indonesia (26%), Cambodia (35%), Myanmar (29%), and Thailand (24%) all exceeding the aforementioned ASEAN target [
16]. At present, ASEAN member states have formulated new energy incentive policies based on their own national conditions, including feed-in tariffs, preferential loans, capital subsidies, and tax incentives. The significance of this policy model, which combines top–down regional synergy with bottom–up national refinement, extends beyond merely increasing the share of clean energy. It also establishes a conducive fundamental environment for the development of the NEV industry. First, the special policies for NEVs in various countries, such as car purchase subsidies and purchase tax exemptions, effectively reduce consumers’ car-purchase costs, making NEV prices more affordable and directly enhancing NEV market competitiveness [
21]. Second, the provision of a large-scale renewable energy power supply has been demonstrated to directly reduce the cost of NEVs, thereby significantly enhancing their environmental and economic benefits in comparison to traditional fuel vehicles. Finally, the presence of clear and stable policy signals and support measures has been shown to effectively reduce the uncertainty of investors and consumers regarding the long-term development of the industry’s expectations, thereby boosting market confidence. The current new energy policy framework of the ASEAN is founded on two key pillars that are designed to foster the development of the NEV industry. These pillars include the establishment of a clean and low-carbon energy base and the creation of a favorable industrial development environment. The transformation of the energy structure and industrial policy has acted as a synergistic force for ASEAN, thereby establishing a solid foundation for the development of the region’s NEV industry and enhancing its competitiveness.
3.2. Level of National Governance
The effectiveness of policy implementation is contingent upon the level of national governance, which, in turn, plays a value-oriented role in the development process of the new energy automobile industry. The efficacy with which policy implementation impacts the development of the NEV industry is a pivotal consideration. The impact of policy implementation is evident in the government’s capacity to standardize, streamline approval processes, and foster infrastructure synergy. These factors collectively influence the transition of the new energy automobile industry from a policy-driven to a market-driven model, thereby catalyzing its advancement. The inadequate implementation of policy, or overly complicated implementation processes, will significantly erode market confidence and industry momentum. Despite the evident potential exhibited by the Philippines and Vietnam in terms of the development of the NEV industry, the absence of financial strength and policy coordination has been identified as a key impediment to the effective support of such development, thereby directly undermining market confidence [
8]. To attract foreign-funded automobile enterprises, the Indonesian government has implemented a series of policy measures. However, the mandatory requirement of local production of 60% of foreign-funded parts and components, in conjunction with an excessive reliance on administrative approval, has resulted in protracted project development cycles. Conversely, Thailand has demonstrated a remarkable capacity to enhance the efficacy of policy implementation. The Board of Investment Promotion of Thailand has established a precise mechanism that links subsidies and battery capacity. This mechanism stipulates that only models with a battery capacity exceeding 50 kWh can benefit from the most substantial subsidies, thereby effectively guiding technological upgrades. This policy has also attracted Chinese automakers, such as BYD and Great Wall Motor, to establish production bases in Thailand. As reported by Sina Finance, the annual production capacity of BYD’s factory is 150,000 vehicles, and the company has plans to attract more than 50 supporting enterprises to establish a presence in Thailand. The utilization of local parts and components is expected to exceed 40%, thereby significantly driving the development of the local supply chain [
22]. The effectiveness of the policy is reflected in Thailand’s electric vehicle sales surging by 684.4% year-on-year in 2023, with a market penetration rate of 12.63% [
3], thus establishing Thailand as the largest NEV market in ASEAN. Conversely, the enhancement of national governance has been demonstrated to exert a propelling influence on the evolution of the NEV industry. This is achieved by means of the guidance of social conceptual change and the enhancement of environmental awareness among residents. A range of national governance initiatives aimed at developing a green economy and promoting low-carbon living have contributed to the formation of a green consumption preference among consumers, thereby increasing the demand for NEVs. The process of institutionalization of environmental protection concepts has resulted in the elevation of NEVs from a mere transportation alternative to a pivotal vehicle in the construction of an ecological civilization.
3.3. Energy Structure
From the perspective of energy supply, the national energy supply structure is associated with the effectiveness of emission reduction in the NEV industry, which exerts a significant influence on the promotion effect of NEVs. Government subsidies in ASEAN countries have been found to promote the use of NEVs but also to indirectly increase the demand for electricity. Even though NEVs powered by electricity generate zero emissions during operation, it should be noted that carbon emissions are also produced in the process of electricity generation, which is required for the conversion of other energy sources. In the event of electricity being derived from traditional fossil fuels, such as coal, for power generation, the life-cycle of carbon emissions of electric vehicles may be higher than those of fuel vehicles [
23]. In 2023, the ASEAN countries had a total installed renewable energy capacity of 106,575 MW [
24]. This is indicative of the region’s commitment to optimizing its energy mix. The transition to a cleaner electricity mix is poised to resolve the ongoing debate surrounding the “cleanliness of electricity sources” for NEVs, thereby facilitating the automotive industry’s transition toward “carbon neutrality”. The transformation of the energy supply side will extend the environmental benefits of NEVs from the use phase to the entire life-cycle through the closed loop of “clean power production, green power storage, and low-carbon transport consumption”. Concurrently, as public awareness of environmental protection increases gradually, consumers in regions with a high proportion of renewable energy power generation will recognize NEVs as “truly environmentally friendly,” and their willingness to purchase them will increase. Consequently, the optimization of the power structure is expected to promote the development of the NEV industry by facilitating the full cycle of NEV emission reduction and enhancing consumers’ awareness of environmental protection.
From an energy demand perspective, elevated levels of energy consumption will engender a phenomenon known as a “carbon lock-in effect”. This will impede the growth of the NEV industry. High energy consumption is typically associated with a high-carbon energy structure and a consumption pattern that is less than ideal. This has the effect of hindering the penetration of NEVs through three distinct avenues. The initial effect pertains to the distortion of energy prices. In economic systems where fossil fuel subsidies are pervasive, the full life-cycle cost advantage of NEVs is diminished. For instance, the Malaysian transport sector actively promotes the utilization of biofuels; however, the subsidy policy for gasoline and diesel has a detrimental effect on the development of the NEV industry. Second, the issue of infrastructure crowding-out effects must be addressed. The spatial requirements of energy-intensive industries, which occupy a significant proportion of the grid capacity, constrain the feasibility of constructing charging facilities, thereby leading to a paucity of public charging infrastructure. This, in turn, poses a significant challenge to the effective dissemination of NEVs [
25]. Third, it is important to note that crude energy use is accompanied by fuel vehicle use dependence. High-energy-consuming economies are typified by low-density urban sprawl development patterns, which force residents to commute long distances. This spatial structure also means that consumers are more inclined to use fuel vehicles than NEVs, a phenomenon that has been termed “mileage anxiety” [
26].
The optimization of the energy mix is pivotal in achieving comprehensive life-cycle emission reductions and fostering consumer acceptance of NEVs. However, high energy consumption hinders their dissemination due to price distortion, inadequate infrastructure, and the prevalence of low-density urban structures. Consequently, the optimization of the electric energy structure and energy consumption structure is a pivotal strategy for fostering the sustainable development of the NEV industry.
3.4. Level of Financial Development
The development of the new energy automobile industry is characterized by its capital and technology intensiveness, necessitating substantial long-term investment. Financial support has emerged as an increasingly pivotal mechanism for promoting this industry. On the supply side, the financial market is guided by green financial policies, which optimize the allocation of credit funds, thereby ensuring that more funds flow to green and energy-saving industries, such as NEVs. This results in a gradual reduction in the financing cost of the NEV industry, an easing of financing constraints, and an improvement in production efficiency [
27]. Moreover, the development of NEVs necessitates substantial financial resources to underpin R&D, innovation, and technological enhancement. The enhancement of financial development provides a more dependable financial guarantee for enterprises to undertake green technological innovation, thereby effectively mitigating the risk of enterprises in technological innovation and enhancing their propensity to engage in green innovation and transformation [
28]. From a demand-side perspective, the continuous innovation of consumer financial instruments has enhanced consumers’ capacity to make payments, thereby contributing to the advancement of the NEV industry. By the life-cycle hypothesis, it is predicted that consumers will allocate their resources in a manner that optimizes utility as they progress through the various stages of the life-cycle. In the context of the conventional financial system, low-income groups encounter significant challenges in achieving resource allocation across the life-cycle through formal channels, primarily due to the absence of collateral and credit history. The financial products designed specifically for the automotive industry, including the “zero down payment” option, can transform a single car purchase into a consumption model that spans the entire life-cycle. This transformation is achieved by the integration of consumption scenarios within the financial product, thereby empowering consumers to discount future income cash flows to finance current consumption. This can be considered an early manifestation of future income through the mechanism of credit intermediation, which aligns with the rational consumer decision-making process, as outlined in the life-cycle hypothesis of smooth inter-period consumption. The utilization of automotive financial instruments has been identified as a pivotal factor in the enhancement of the consumption structure, thereby fostering the development of new demand segments for NEVs.
The enhancement of financial development has been demonstrated to have a substantial impact on the dynamism of the NEV market, with this impact being exerted through two distinct channels: the optimization of capital allocation and the activation of consumer demand. The promotion of the development of the NEV industry is a key consequence of this enhancement.
3.5. Level of Education
The impact of education on the NEV industry is reflected in two main ways. First, it enhances citizens’ environmental protection concepts. Second, it provides professional talent support. It has been demonstrated that consumers with a higher level of education exhibit a stronger sense of self-identity and social responsibility, and as such, they demonstrate a greater propensity to consider the extent to which their consumption behavior is conducive to ecological protection. Furthermore, they demonstrate a greater propensity to align their consumption behavior with the concept of green consumption and to engage in more in-depth cognition when purchasing a car [
29]. In addition to this, they are more willing to pay a premium for environmental attributes and will have a stronger preference for buying NEVs [
30]. Concurrently, nations with a more advanced educational infrastructure frequently possess a more comprehensive talent development apparatus, which is capable of consistently generating professionals of the highest caliber for the NEV industry. These competencies are not only drawn from the domains of automotive engineering, electronic information technology, and materials science, but they also extend to marketing, strategic management, and policy research, which serve as pivotal support for the advancement of the industry. In the domain of technological R&D, individuals with advanced educational qualifications have the potential to expedite the advancement of critical technologies in the field of NEVs. This is attributable to their professional expertise and innovative capacity, which enable them to directly enhance the performance and reduce the cost of NEVs. In terms of marketing and consumer guidance, marketing and management talents with a good educational background can accurately capture consumer demand and launch corresponding marketing programs to enhance public awareness and acceptance of NEVs. Furthermore, nations with advanced higher education systems tend to exhibit more open and inclusive academic environments. Through international exchanges and cooperation, the new energy automobile industry in ASEAN countries is well-positioned to promptly assimilate global advancements in scientific research and cutting-edge technology, thereby expediting its transformation and upgrading.
In conclusion, the influence of education on the new energy automobile industry is comprehensive and extensive. This phenomenon is not merely a matter of consumer awareness; it also provides substantial talent support for the sustainable development of the industry. Consequently, it is imperative to foster the advancement of the new energy automobile industry through the enhancement of national education standards and the cultivation of talent in related domains.
3.6. Size of the Automotive Market
The size of the automotive market exerts a direct and significant influence on the NEV industry. First, the substantial motor vehicle stock signifies a high potential for replacement. When consumers are presented with choices during the vehicle replacement cycle, NEVs can expedite the transition from oil vehicles to electric vehicles by their price competitiveness under the purchase subsidy, the significantly lower cost of use, and the comparative advantage of the intelligent driving experience [
31]. Second, the size of the motor vehicle stock reflects the maturity of a country’s automotive industry base. It is evident that countries with high stock typically possess a well-developed supply chain system and a reserve of skilled industrial workers. This provides a solid foundation for the production and manufacturing of NEVs. For instance, the experience accumulated by traditional automakers in factors such as body structure, chassis design, quality, and safety control helps them develop NEV businesses, and they can quickly switch to the production of core components, such as motors and electronic control, through production line modification, which reduces the cost of investing in new capacity [
32]. The training of skilled workers by traditional automakers has been shown to facilitate the transition to the production of NEVs following a relatively brief period of skills development, thereby mitigating the shortage of skilled personnel. Finally, the size of the automotive market also catalyzes infrastructure upgrades to facilitate the growth of the NEV industry. The issue of high-density fuel vehicle regional pollution has become a matter of increasing concern, prompting the government to expedite the development of a charging network and charging piles. This initiative is intended to address the issue of “mileage anxiety,” thereby fostering greater consumer confidence and encouraging the adoption of NEVs. The government’s strategy is designed to create a cycle of replacement demand, infrastructure enhancement, and market expansion. The positive cycle of infrastructure improvement and market expansion is a phenomenon that has been observed in various contexts.
The establishment of a robust foundation for the development of the NEV industry has been facilitated by the automotive market’s release of alternative demand, its integration of industrial resources, and its catalyzation of infrastructure upgrades.
3.7. Situation of the Electricity Infrastructure
The extent to which infrastructure is adequate is a pivotal factor in the popularization of NEVs. The technical advancement and spatial adaptability of the grid infrastructure act as the underlying support system, determining the expansion boundary of the energy supply network for NEVs. First, at the physical access level, the expansion capacity and distributed layout of the power grid provide the necessary conditions for the construction of charging piles. The regional power grid, with its high load-carrying capacity, has the potential to overcome the bottleneck in power supply through technical means, such as increasing transformer capacity and line transformation. This, in turn, would allow the deployment density of charging piles in the unit area to exceed the limitations of the traditional distribution network. Next, the smart grid planning model, constructed through Geographic Information System spatial analysis, facilitates the precise integration of charging pile siting with urban functional areas and traffic networks. To illustrate, high-power fast-charging piles can be configured in commercial agglomeration areas, while slow-charging piles are delineated in residential areas, thereby establishing a gradient energy supply system [
33]. This spatial adaptability optimizes the efficiency of land resource utilization and improves consumer convenience by reducing the charging radius. Finally, the enhancement of grid infrastructure has been demonstrated to engender substantial network externalities. The enhancement of the national grid infrastructure and the gradual increase in the coverage of charging piles have been shown to engender an increase in consumers’ psychological expectation of the convenience of charging, which, in turn, increases the purchase rate of NEVs [
34].
The enhancement of grid infrastructure facilitates the establishment of charging piles while concurrently optimizing the energy supply ecology of NEVs through technological integration and institutional innovation. This development is a necessary driving force for the advancement of the NEV industry.
5. Research Conclusions and Policy Recommendations
The development of NEVs has become a significant means of promoting energy transition and sustainable economic growth. Based on data from six ASEAN countries from 2013 to 2024, this paper examines the development of the NEV industry and its influencing factors within the context of new energy policies. The study found that, following the implementation of the APAEC (2016–2025), ASEAN countries have played a strong role in promoting the development of the NEV industry in ASEAN by utilizing the synergistic effect of regional policies. The degree of national governance, the level of financial development, the standard of education, and the magnitude of automotive production contribute to the development of the industry, while excessive energy use has a dampening effect. Further research findings indicate that the APAEC (2016–2025) is particularly impactful in promoting the NEV industry in countries that possess a well-developed automotive industry foundation or policy priority, such as Thailand, Malaysia, and Indonesia. In consideration of the findings, the present paper offers the following recommendations:
- (1)
It is imperative to enhance the efficacy of governance and to encourage the synergistic advancement of the regional NEV industry. First, ASEAN should strengthen the APAEC (2016–2025) by establishing binding mechanisms—such as a cross-sectoral policy tracking platform to monitor compliance—to address policy fragmentation and implementation inefficiencies. Second, it can combine relevant policy tools with its own characteristics to accelerate the development of the NEV industry. For example, Indonesia could shift the focus of its OFDI record management from pre-approval to follow-up supervision, streamline redundant administrative procedures, and better balance efficiency and risk. In addition, ASEAN countries should deepen regional cooperation based on frameworks such as the APAEC (2016–2025), establish a mutual recognition system for NEV technical standards, a synergistic mechanism for financial subsidies, and explore a regional carbon credit trading platform.
- (2)
Promote energy transformation and build a synergistic system of “renewable energy power generation and clean charging for NEVs”. Accelerate the development of abundant hydropower and photovoltaic resources in the ASEAN region, with a focus on advancing the construction of Laos’ hydropower hubs and a transnational transmission corridor between Thailand and Malaysia to realize regional clean energy complementarity. Moreover, regions or countries with abundant photovoltaic resources but underdeveloped power grids—such as Vietnam and the Philippines—can draw on the experience of Randallstown, Maryland, in the United States in developing rooftop photovoltaics and utilizing solar energy resources. Alternatively, they can implement integrated “photovoltaic + energy storage + charging pile” power plants. Simultaneously, develop Vehicle-to-Grid (V2G) technology standards to enhance power supply resilience and the convenience of NEVs through bidirectional power flow [
13].
- (3)
It is imperative to enhance the standard of education, promote environmentally sustainable concepts among the populace, and cultivate talent for the NEV industry. The integration of the concept of sustainable development into fundamental education is imperative, as is the cultivation of residents’ environmental awareness and their identification with NEVs. This can be achieved through the implementation of activities such as environmental protection practice projects and the construction of low-carbon campuses. At the higher education level, the ASEAN NEV Young Talent Program can be established to attract R&D talents through mechanisms such as joint laboratories and academic visiting scholar programs. Additionally, joint industry–university–research initiatives can train talents in automotive engineering, battery technology, and policy management, providing intellectual support for regional green transformation.
- (4)
Innovate financial instruments to stimulate capital flow on both the supply and demand sides. From a supply-side perspective, financial institutions should increase credit support for automobile enterprises’ R&D investment and production expansion, and raise the proportion of medium- and long-term loans. They should also explore innovative products, focusing on developing options such as pledge loans for NEVs, points revenue rights loans, and carbon emission reduction loans—all designed to support the green and low-carbon development of vehicle enterprises. From a demand-side perspective, it is suggested that financial institutions and automobile manufacturers collaborate to implement a “New Energy Car Purchase Exclusive Credit Plan,” offering a zero-down-payment, low-interest installment program to reduce consumers’ financial burden when purchasing a vehicle. Piloting a “Green Travel Credit Card” that provides consumption rebates, charging discounts, and other stacked benefits for car buyers would also be beneficial. Furthermore, establishing a regional NEV consumer finance platform could facilitate cross-border car purchase financial services for users with adequate credit, thereby accelerating the integration of the regional NEV market.
Certainly, there are still some limitations in this article that deserve further research by scholars. First, given the substantial disparities in the safety profiles of different NEVs and the challenges associated with quantifying these differences, the article does not delve specifically into how these factors influence the market penetration rate of NEVs—an area that undoubtedly merits in-depth research. Second, the data employed in this analysis was drawn exclusively from the ASEAN-6 countries, potentially limiting our ability to detect nuanced variations in the NEV industry across other economic contexts. The restricted sample size may compromise the generalizability of the findings. Third, this study places particular emphasis on macroeconomic indicators, with relatively less attention given to micro-level factors—such as consumer preferences, NEV pricing strategies, and competitive dynamics among automakers—that could influence automotive market trends. Future research should aim to expand the dataset and incorporate a broader spectrum of indicators to develop a more holistic understanding of the drivers shaping the NEV market.