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Sustainability
Volume 17
Issue 15
10.3390/su17156890
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This is an early access version, the complete PDF, HTML, and XML versions will be available soon.
Article

A Company-Based View on Sustainable Packaging Orientation

by
Paulo Duarte
1,
Maria Inês Ribeiro
2,
Susana C. Silva
2,3,
Rúben Pinhal
4,* and
Ana Estima
4
1
NECE—Research Centre for Business Sciences, Faculty of Human and Social Sciences, Universidade da Beira Interior, 6200-209 Covilhã, Portugal
2
CEGE—Research Centre in Management and Economics, Católica Porto Business School, Universidade Católica Portuguesa, 4169-005 Porto, Portugal
3
Faculty of Business & Law, University of Saint Joseph, Macau SAR, China
4
GOVCOPP, ISCA—Universidade de Aveiro, 3810-193 Aveiro, Portugal
*
Author to whom correspondence should be addressed.
Sustainability 2025, 17(15), 6890; https://doi.org/10.3390/su17156890
Submission received: 20 May 2025 / Revised: 9 July 2025 / Accepted: 23 July 2025 / Published: 29 July 2025
(This article belongs to the Special Issue Design and Management of Sustainable Products, Industrial and Manufacturing Systems—2nd Edition)
Versions Notes

Abstract

This study aims to understand how companies address and integrate sustainability challenges in packaging design, as well as the motivations and processes that influence managers’ decisions when adopting sustainable practices. Semi-structured interviews were conducted with managers from five major Portuguese companies to gather qualitative data on the motivations and processes related to sustainable packaging strategies and actions. The list of questions was developed based on the literature review, from which the dimensions to be analyzed were identified. The results indicate that several factors influence companies’ decisions regarding sustainability in packaging. Despite some factors being beyond the control of companies, the interviews reveal that companies possess the necessary knowledge and are committed to adopting more sustainable packaging.
Keywords: packaging/brand identity; environmental sustainability; companies packaging/brand identity; environmental sustainability; companies

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MDPI and ACS Style

Duarte, P.; Ribeiro, M.I.; Silva, S.C.; Pinhal, R.; Estima, A. A Company-Based View on Sustainable Packaging Orientation. Sustainability 2025, 17, 6890. https://doi.org/10.3390/su17156890

AMA Style

Duarte P, Ribeiro MI, Silva SC, Pinhal R, Estima A. A Company-Based View on Sustainable Packaging Orientation. Sustainability. 2025; 17(15):6890. https://doi.org/10.3390/su17156890

Chicago/Turabian Style

Duarte, Paulo, Maria Inês Ribeiro, Susana C. Silva, Rúben Pinhal, and Ana Estima. 2025. "A Company-Based View on Sustainable Packaging Orientation" Sustainability 17, no. 15: 6890. https://doi.org/10.3390/su17156890

APA Style

Duarte, P., Ribeiro, M. I., Silva, S. C., Pinhal, R., & Estima, A. (2025). A Company-Based View on Sustainable Packaging Orientation. Sustainability, 17(15), 6890. https://doi.org/10.3390/su17156890

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