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Open AccessArticle
Empowering Communities: The Strategic Role of Community Enterprise Entrepreneurs in Sustainable Development
by
Pannapa Khiawnoi
Pannapa Khiawnoi
,
Sor Sirichai Nakudom
Sor Sirichai Nakudom *
,
Pinrudee Noobutr
Pinrudee Noobutr
and
Uthorn Kaewzang
Uthorn Kaewzang
Faculty of Management Science, Nakhon Si Thammarat Rajabhat University, Nakhon Si Thammarat 80280, Thailand
*
Author to whom correspondence should be addressed.
Sustainability 2025, 17(12), 5483; https://doi.org/10.3390/su17125483 (registering DOI)
Submission received: 9 May 2025
/
Revised: 7 June 2025
/
Accepted: 9 June 2025
/
Published: 13 June 2025
Abstract
Community enterprises play an essential role in advancing sustainable development; however, limited strategic frameworks impede their ability to integrate economic, social, and environmental objectives effectively. This study explores the strategic roles undertaken by community enterprise entrepreneurs to address this gap. Adopting a mixed-methods design, this research integrates qualitative data from in-depth interviews and participatory observations with quantitative analysis based on 215 standardized survey responses. The findings reveal consistent emphasis on five critical strategic roles: vision and goal-setting, resource management, networking and collaboration, innovation leadership, and strategic leadership, with mean ratings between 4.45 and 4.54 on a five-point Likert scale. Qualitative insights further illuminate how entrepreneurs leverage these strategies to optimize resources, foster cross-sector partnerships, drive innovation, and strengthen organizational resilience. Policy recommendations include enhancing infrastructure, developing entrepreneurial capacity, and promoting multi-sectoral ecosystems to support community enterprises. This study contributes to the theoretical discourse by proposing a five-dimensional strategic entrepreneurship model for sustainable community development, offering practical guidelines for policymakers and entrepreneurs seeking to foster resilient, inclusive, and sustainable local economies.
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MDPI and ACS Style
Khiawnoi, P.; Nakudom, S.S.; Noobutr, P.; Kaewzang, U.
Empowering Communities: The Strategic Role of Community Enterprise Entrepreneurs in Sustainable Development. Sustainability 2025, 17, 5483.
https://doi.org/10.3390/su17125483
AMA Style
Khiawnoi P, Nakudom SS, Noobutr P, Kaewzang U.
Empowering Communities: The Strategic Role of Community Enterprise Entrepreneurs in Sustainable Development. Sustainability. 2025; 17(12):5483.
https://doi.org/10.3390/su17125483
Chicago/Turabian Style
Khiawnoi, Pannapa, Sor Sirichai Nakudom, Pinrudee Noobutr, and Uthorn Kaewzang.
2025. "Empowering Communities: The Strategic Role of Community Enterprise Entrepreneurs in Sustainable Development" Sustainability 17, no. 12: 5483.
https://doi.org/10.3390/su17125483
APA Style
Khiawnoi, P., Nakudom, S. S., Noobutr, P., & Kaewzang, U.
(2025). Empowering Communities: The Strategic Role of Community Enterprise Entrepreneurs in Sustainable Development. Sustainability, 17(12), 5483.
https://doi.org/10.3390/su17125483
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