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Journal: Sustainability, 2024
Volume: 16
Number: 11279
Article:
The Role of Marketing Artificial Intelligence in Enhancing Sustainable Financial Performance of Medium-Sized Enterprises Through Customer Engagement and Data-Driven Decision-Making
Authors:
by
Ihab K. Magableh, Maher H. Mahrouq, Mohammad A. Ta’Amnha and Hosam Alden Riyadh
Link:
https://www.mdpi.com/2071-1050/16/24/11279
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