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Journal: Sustainability, 2024
Volume: 16
Number: 11279

Article: The Role of Marketing Artificial Intelligence in Enhancing Sustainable Financial Performance of Medium-Sized Enterprises Through Customer Engagement and Data-Driven Decision-Making
Authors: by Ihab K. Magableh, Maher H. Mahrouq, Mohammad A. Ta’Amnha and Hosam Alden Riyadh
Link: https://www.mdpi.com/2071-1050/16/24/11279

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