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Journal: Sustainability, 2023
Volume: 15
Number: 5331

Article: Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?
Authors: by Meimona Abdelrhim Bushara, Ahmed Hassan Abdou, Thowayeb H. Hassan, Abu Elnasr E. Sobaih, Abdullah Saleh Mohammed Albohnayh, Waleed Ghazi Alshammari, Mohammed Aldoreeb, Ahmed Anwar Elsaed and Mohamed Ahmed Elsaied
Link: https://www.mdpi.com/2071-1050/15/6/5331

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