Study on the Factors Affecting the Green Housing Purchase Intention in Urban Residents—Taking the Beijing-Tianjin-Hebei Region as an Example
Abstract
:1. Introduction
2. Methods
2.1. Influencing Factor Recognition and Research Hypothesis
2.1.1. Research Hypothesis of Purchasing Attitude
2.1.2. Research Hypothesis of Subjective Norm
2.1.3. Research Hypothesis of Perceptual Behavior Control
2.1.4. Research Hypothesis of Environmental Concern
2.1.5. Research Hypothesis of Green House Product Attributes
2.2. Structure Equation Model Construction
2.3. Design and Development of Research Scale
2.4. Sample Data Collection
3. Results
3.1. Reliability Test
3.2. Validity Test
3.3. Exploratory Factor Analysis
3.4. Verification Factor Analysis
3.5. Model Adaptability Test
3.6. Model Hypothesis Test
4. Research Results and Discussion
4.1. Results
4.1.1. Impact Path
4.1.2. Influencing Effect
4.2. Discussion
5. Research Conclusions and Limitation
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Potential Variable | Measurement Project |
---|---|
Purchasing Attitude (PA) | I think it is wise to buy a green housing (PA1) |
I think it is beneficial to buy a green housing (PA2) | |
I think it is a good idea to buy a green housing (PA3) | |
I think it is pleasant to buy a green housing (PA4) | |
I think it is very important to buy a green housing (PA5) | |
Subjective Norm (SN) | The people who are important to me think I should buy a green housing (SN1) |
Under social pressure, I think I should buy a green housing (SN2) | |
Under social pressure, I think many people will buy green housing (SN3). | |
If I buy a green housing, those who are important to me will fully agree (SN4) | |
Perceptual Behavior Control (PBC) | I think I have a lot of control over buying a green housing (PBC1) |
If I want to, it is easy for me to buy a green housing (PBC2) | |
Whether to buy a green housing or not mainly depends on myself (PBC3) | |
Environmental Concern (EC) | I often pay attention to environmental information and reports and advertisements related to green products (EC1) |
I often talk to others about environmental problems or green products (EC2) | |
I think I am an environmentally friendly consumer (EC3) | |
I think I am a person who is very concerned about environmental issues (EC4) | |
Green House Product Attributes (GPA) | I think green housing has better water-saving and energy-saving performance than ordinary housing (GPA1) |
I think green housing are more comfortable than ordinary housing (GPA2) | |
I think green housing has better greening effect than ordinary housing (GPA3) | |
I think the development of green housing is conducive to the overall improvement of the current social environment (GPA4) | |
I think the development of green housing can improve the overall public’s awareness of environmental protection (GPA5) | |
Purchase Intention (PI) | I want to live in a green housing (PI1) |
I am willing to buy a green housing in the future (PI2) | |
I would consider a green house for my next home purchase (PI3) | |
I plan to buy a green housing (PI4) |
Potential Variables | Standardized Cronbach’s α | Number of Measurement Questions |
---|---|---|
Purchasing Attitude (PA) | 0.601 | 5 |
Subjective Norm (SN) | 0.661 | 4 |
Perceptual Behavior Control (PBC) | 0.580 | 3 |
Environmental Concern (EC) | 0.690 | 4 |
Green Housing Product Attributes (GPA) | 0.624 | 5 |
Purchase Intention (PI) | 0.606 | 4 |
Total | 0.818 | 25 |
Potential Variables | KMO Value | Bartlett Sphere Test | ||
---|---|---|---|---|
Approximate Champion | Degree of Freedom | Significant Level | ||
Purchasing Attitude (PA) | 0.714 | 113.043 | 10 | 0.000 |
Subjective Norm (SN) | 0.686 | 156.213 | 6 | 0.000 |
Perceptual Behavior Control (PBC) | 0.619 | 74.854 | 3 | 0.000 |
Environmental Concern (EC) | 0.727 | 165.979 | 6 | 0.000 |
Green Housing Product Attributes (GPA) | 0.681 | 152.800 | 10 | 0.000 |
Purchase intention (PI) | 0.628 | 128.437 | 6 | 0.000 |
Total | 0.790 | 1516.807 | 300 | 0.000 |
Research Variables | Measurement Items | Factor Load Coefficient | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | 6 | ||
Purchasing Attitude (PA) | PA1 | 0.495 | 0.580 | ||||
PA3 | 0.670 | ||||||
PA4 | 0.514 | ||||||
PA5 | 0.676 | ||||||
Subjective Norm (SN) | SN 1 | 0.515 | |||||
SN 2 | 0.813 | ||||||
SN 3 | 0.783 | ||||||
SN 4 | 0.522 | 0.310 | |||||
Perceptual Behavior Control (PBC) | PBC1 | 0.609 | |||||
PBC2 | 0.737 | ||||||
PBC3 | 0.715 | ||||||
Environmental Concern (EC) | EC1 | 0.741 | |||||
EC2 | 0.628 | ||||||
EC3 | 0.675 | ||||||
EC4 | 0.689 | ||||||
Green House Product Attributes (GPA) | GPA1 | 0.748 | |||||
GPA3 | 0.411 | 0.619 | |||||
GPA5 | 0.618 | ||||||
Purchase Intention (PI) | PI 1 | 0.517 | 0.388 | ||||
PI 2 | 0.765 | ||||||
PI 3 | 0.668 | ||||||
Variance Interpretation Rate (%) | 10.310% | 9.628% | 9.139% | 9.136% | 8.502% | 8.300% | |
Cumulative Variance Interpretation Rate (%) | 10.310% | 19.938% | 29.077% | 38.214% | 46.716% | 55.016% |
Research Variables | Measurement Items | Standardized Factor Load | Standard Error (S.E.) | Critical Ratio (C.R.) |
---|---|---|---|---|
Purchasing Attitude (PA) | PA1 | 0.627 | -- | -- |
PA3 | 0.456 | 0.147 | 5.319 | |
PA4 | 0.447 | 0.137 | 5.224 | |
PA5 | 0.437 | 0.176 | 4.965 | |
Subjective Norm (SN) | NA1 | 0.434 | -- | -- |
NA2 | 0.745 | 0.368 | 5.337 | |
NA3 | 0.625 | 0.313 | 5.248 | |
NA4 | 0.504 | 0.224 | 5.110 | |
Perceptual Behavior Control (PBC) | PBC1 | 0.492 | -- | -- |
PBC2 | 0.498 | 0.348 | 4.798 | |
PBC3 | 0.707 | 0.350 | 4.523 | |
Environmental Concern (EC) | EC1 | 0.615 | -- | -- |
EC2 | 0.549 | 0.149 | 6.620 | |
EC3 | 0.626 | 0.145 | 6.891 | |
EC4 | 0.581 | 0.138 | 6.695 | |
Green House Product Attributes (GPA) | GPA1 | 0.592 | -- | -- |
GPA3 | 0.605 | 0.178 | 5.958 | |
GPA5 | 0.489 | 0.159 | 5.492 | |
Purchase Intention (PI) | PW1 | 0.743 | -- | -- |
PW2 | 0.493 | 0.108 | 6.077 | |
PW3 | 0.518 | 0.104 | 6.400 |
Fitting Index | Χ2/df | GFI | RMSEA | RMR | CFI | PGFI | NNFI |
---|---|---|---|---|---|---|---|
Adaptation Critical Value | <3 | >0.80 | <0.08 | <0.10 | >0.80 | >0.50 | >0.80 |
Verify the Model | 1.923 | 0.892 | 0.059 | 0.086 | 0.832 | 0.687 | 0.802 |
Hypothesis | Path Coefficient | C.R. | p | Hypothetical Conclusions |
---|---|---|---|---|
H1: Purchasing Intention ← Purchasing Attitude | 0.228 | 1.430 | 0.153 | Rejection |
H2: Purchasing Attitude ← Subjective Norm | 0.350 | 2.994 | 0.003 | Support |
H3: Purchasing Intention ← Subjective Norm | −0.040 | −0.359 | 0.720 | Rejection |
H4: Environmental Concern ← Subjective Norm | 0.350 | 3.345 | *** | Support |
H5: Purchasing Attitude ← Perceptual Behavior Control | 0.147 | 1.234 | 0.217 | Rejection |
H6: Purchase Intention ← Perceived Behavior Control | −0.071 | −0.626 | 0.531 | Rejection |
H7: Environmental Concern ← Perceptual Behavior Control | 0.446 | 3.931 | *** | Support |
H8: Purchasing Attitude ← Environmental Concern | −0.022 | −0.168 | 0.867 | Rejection |
H9: Purchasing Intention ← Environmental Concerns | 0270 | 2.318 | 0.020 | Support |
H10: Purchasing Attitude ← Green Housing Product Attributes | 0.562 | 4.375 | *** | Support |
H11: Purchasing Intention ← Green Housing Product Attributes | 0.601 | 3.646 | *** | Support |
Potential Variables | Direct Influence Effect | Indirect Influence Effect | Total Effect |
---|---|---|---|
Purchasing Attitude | 0.00 | 0.00 | 0.00 |
Subjective Norm | 0.00 | 0.09 | 0.09 |
Perceptual Behavior Control | 0.00 | 0.11 | 0.11 |
Environmental Concern | 0.25 | 0.00 | 0.25 |
Green Housing Product Attribute | 0.78 | 0.00 | 0.78 |
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Ren, W.; Wang, Y. Study on the Factors Affecting the Green Housing Purchase Intention in Urban Residents—Taking the Beijing-Tianjin-Hebei Region as an Example. Sustainability 2023, 15, 3735. https://doi.org/10.3390/su15043735
Ren W, Wang Y. Study on the Factors Affecting the Green Housing Purchase Intention in Urban Residents—Taking the Beijing-Tianjin-Hebei Region as an Example. Sustainability. 2023; 15(4):3735. https://doi.org/10.3390/su15043735
Chicago/Turabian StyleRen, Wei, and Yaxiao Wang. 2023. "Study on the Factors Affecting the Green Housing Purchase Intention in Urban Residents—Taking the Beijing-Tianjin-Hebei Region as an Example" Sustainability 15, no. 4: 3735. https://doi.org/10.3390/su15043735
APA StyleRen, W., & Wang, Y. (2023). Study on the Factors Affecting the Green Housing Purchase Intention in Urban Residents—Taking the Beijing-Tianjin-Hebei Region as an Example. Sustainability, 15(4), 3735. https://doi.org/10.3390/su15043735