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Journal: Sustainability, 2023
Volume: 15
Number: 2403

Article: Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study
Authors: by Qiang Wei, Dong Lv, Yixin Lin, Dongmei Zhu, Siyuan Liu and Yuting Liu
Link: https://www.mdpi.com/2071-1050/15/3/2403

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