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Journal: Sustainability, 2023
Volume: 15
Number: 16841

Article: Exploring the Impact of Integrated Marketing Communication Tools on Green Product Purchase Intentions among Diverse Green Consumer Segments
Authors: by Chun-Shuo Chen, Chih-Ching Yu and Kuan-Yu Tu
Link: https://www.mdpi.com/2071-1050/15/24/16841

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