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Journal: SustainabilityVolume: 15Number: 13379
Article: Enhancing the Effectiveness of Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses
  • Authors:
  • Huijian Fu1,2,
  • Jiayu Meng1 and
  • Yiman Chen1
  • et al.
Link: https://www.mdpi.com/2071-1050/15/18/13379

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