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Journal: Sustainability, 2023
Volume: 15
Number: 13379

Article: Enhancing the Effectiveness of Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses
Authors: by Huijian Fu, Jiayu Meng, Yiman Chen, Wei Cai, Jinhui Lai and Haiying Ma
Link: https://www.mdpi.com/2071-1050/15/18/13379

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