1. Introduction
Entrepreneurship is one of the essential means of self-poverty alleviation [
1]. It has a good poverty reduction effect and strong sustainability and has attracted much attention in various research fields. The question of how to reduce and eliminate poverty through entrepreneurship is a hot issue in current society and academia. Existing studies show that entrepreneurial activities are highly resource-dependent [
2,
3] and that having excellent and extensive entrepreneurial resources can greatly promote entrepreneurial activities [
1]. Social resources are abundant in underdeveloped areas, but utilisation efficiency is not high [
4]. The majority of individuals exhibit either a lack of intention to go into business or possess the desire to start a business but lack the necessary knowledge regarding entrepreneurial activities, which leads to low entrepreneurship rates in poor areas, and entrepreneurship as a means of self-poverty alleviation is not well utilised in underdeveloped areas. The social resources in underdeveloped areas are rich, but the rate of entrepreneurship is not high. Therefore, inadequate entrepreneurial initiative and ability have a significant impact on the growth of entrepreneurial activities. Rich entrepreneurial resources are not necessarily wholly practical, and entrepreneurs must have the subjective will to succeed. Existing research fails to explain the variations in entrepreneurial outcomes among economically disadvantaged groups [
5]. What factors determine the entrepreneurial performance of people with low incomes? Given that entrepreneurial involvement is critical to entrepreneurship research [
6], this research looks for answers by examining entrepreneurial involvement.
The concept of involvement was first used in psychological research [
7], later introduced into the marketing field from the perspective of consumer purchase intention [
8,
9,
10], and eventually applied in the field of an organisation to study the work involvement of employees [
11,
12]. Some scholars have recently extended it to entrepreneurship research [
13]. According to existing research, participation is an unseen motivation or interest psychological state caused by unique situations or stimuli and will induce diverse search, information processing, decision-making, and behaviour [
14]. Involvement is classified into three types: situational, persistent, and reactive involvement. Situational involvement refers to the temporary attention of an individual to something at a specific time; continuous involvement refers to the individual’s continuous attention to something; reaction involvement is the combined effect of the first two types of involvement and is relatively stable [
15]. Job involvement, which extends to the organisational domain, is defined as employees’ level of engagement and interest in their work [
16]. However, entrepreneurship is an activity that occurs in highly uncertain situations.
In this situation, the subjective will of entrepreneurs plays an important role. However, most entrepreneurs in underdeveloped areas are survival entrepreneurs forced to carry out entrepreneurial behaviour under the pressure of life, mainly to improve quality of life. This type of entrepreneur has low initiative and will not invest in entrepreneurship. More attention is also one of the reasons for the poor entrepreneurial effect in underdeveloped areas. Therefore, to encourage entrepreneurial behaviour in underdeveloped areas, more attention should be paid to the entrepreneurial initiative of entrepreneurs themselves, cultivating entrepreneurial will, and making entrepreneurs psychologically identify with and love entrepreneurship.
Based on the above analysis, this paper introduces the concept of involvement in entrepreneurship. Drawing on the views of Rothschild scholars, this paper argues that entrepreneurial involvement is the psychological identity and love of entrepreneurs for entrepreneurship, which can bring more entrepreneurial identity to poor entrepreneurs [
17] so that entrepreneurs are more fully engaged in entrepreneurial activities, enhance the resilience of poor entrepreneurs to overcome difficulties, and continuously improve entrepreneurial ideas and behaviours until entrepreneurial success [
18]. We also designed this study based on the relevant literature on involvement, and it finds that involvement is rarely used in entrepreneurship. The role of entrepreneurial involvement in entrepreneurial activities in underdeveloped areas is still unclear. Furthermore, we also attempt to consider the path of entrepreneurial involvement to encourage the poor to start their businesses by promoting entrepreneurial behaviour and broadening the perspective of literature research on entrepreneurship poverty reduction.
This paper divides entrepreneurial involvement into two dimensions—industry entrepreneurial involvement and government entrepreneurial involvement—to study the impact of entrepreneurial involvement on entrepreneurial behaviour in underdeveloped areas. However, in the research process, it is found that considering only the influence of entrepreneurial involvement on entrepreneurial behaviour in underdeveloped areas cannot fully reveal the reasons for the success of poor entrepreneurs. For poor entrepreneurs, the local ability of where they start their businesses will also hinder their entrepreneurial activities. That is to say, poor people’s entrepreneurship relies on subjective creation and is affected by social environment interaction and resource availability. Therefore, this paper introduces the concept of local capability to solve the one-sidedness in the research process. Local capability is an existing and potential resource or capability that can guarantee regional development and local enterprise value-creating activities. It is an essential foundation of entrepreneurial behaviour and plays a crucial intermediary role in entrepreneurship [
19].
Relevant research divides local capabilities into four dimensions: natural resources, knowledge and skills, institutional endowments, and hardware facilities [
20]. The search believes that enhancing local capabilities helps entrepreneurs obtain critical resources and establish competitive advantages that are difficult to imitate. This article believes that under the influence of entrepreneurship, entrepreneurs in underdeveloped areas will invest more time and energy in entrepreneurial behaviour. Compared to venture capitalists who invest in underdeveloped areas, who cannot rely on their social networks and local advantages, local entrepreneurs in underdeveloped areas have inherent advantages. They can understand potential resources, take the initiative to learn and use superior local resources, and implement entrepreneurial behaviours at a lower cost to establish their unique competitive advantages [
21]. Therefore, this paper introduces local capabilities as a mediating variable and examines its influence on the relationship between entrepreneurial involvement and entrepreneurial behaviour. This analysis aims to shed light on the internal mechanism through which entrepreneurial involvement operates on the entrepreneurial behaviour of entrepreneurs in underdeveloped regions.
In summary, this paper develops and examines a model with entrepreneurial involvement as an independent variable, local ability as an intermediary variable, entrepreneurial role model as the moderator variable, and entrepreneurial behaviour as an outcome variable, combining the particularity of poor entrepreneurs and underdeveloped areas. The model shows how low-income people engage in entrepreneurial activities through industry and government involvement, actively mobilise local resources to develop entrepreneurial behaviour better, and then promote entrepreneurship among poor people. In this study, we take Wuling Mountain Area, one of China’s 14 contiguous poverty-stricken areas, as the research object for empirical analysis (N = 289) to answer the following two questions: First, how does entrepreneurial involvement affect entrepreneurial behaviour? Understanding how entrepreneurial involvement affects entrepreneurial behaviour; second, how does the entrepreneurial behaviour of people experiencing poverty result from their cooperation with external partners [
22]? This study investigates the mediating role of local capabilities and the moderating role of entrepreneurial role models in the relationship between entrepreneurial involvement and entrepreneurial behaviour among individuals experiencing poverty. This research not only strengthens the practicability of entrepreneurial involvement theory in the context of consolidating poverty alleviation results, but it also enriches the research angle of entrepreneurial behaviour by perfecting the research theory of local ability and entrepreneurial involvement and plays a critical role in studying the influencing factors of entrepreneurial involvement. At the same time, it provides some theoretical basis for local enterprises and governments to promote the relevant measures of entrepreneurial activities. Improving the rate of entrepreneurial success and invigorating the entrepreneurial passion of people experiencing destitution has substantial practical significance.
5. Discussion and Conclusions
5.1. Discussion
Based on the involvement theory, this paper takes entrepreneurs in underdeveloped areas as the research object, uses a hierarchical regression model to explore the relationship between entrepreneurial involvement, local competence, and entrepreneurial behaviour; introduces entrepreneurial role models as moderating variables; constructs the corresponding theoretical model; and tests the model through empirical research. This study provides empirical evidence on the positive effect of entrepreneurial involvement on entrepreneurial behaviour and the mediating influence of local competence on the relationship between entrepreneurial involvement and entrepreneurial behaviour. The results also reveal the moderating effect of entrepreneurial role models on the relationship between entrepreneurial involvement and entrepreneurial behaviour. Based on these research findings, this paper integrates existing theories to generate further discussion.
First, entrepreneurial involvement has a significant positive impact on the entrepreneurial behaviour of people with low incomes. Entrepreneurial involvement has a significant positive impact on entrepreneurial success among people experiencing poverty, as poor entrepreneurs are influenced by entrepreneurial involvement to deepen their knowledge of entrepreneurship and increase their level of entrepreneurial activity. This is a critical factor in analysing entrepreneurship and poverty reduction. The involvement of impoverished entrepreneurs with industry and government entails leveraging acquired knowledge, skills, and networks acquired with government assistance. This involvement encompasses receiving guidance, accessing resources, and obtaining network support to identify and nurture entrepreneurial opportunities. By collaborating with the government, poor entrepreneurs gain access to essential resources required for entrepreneurship. This collaboration further fosters joint development and creation of entrepreneurial opportunities, facilitating their entry into the entrepreneurial marketplace. Therefore, governments in underdeveloped areas should take measures to improve industry entrepreneurship involvement and government entrepreneurship involvement. For example, enterprises can create opportunities for entrepreneurs to participate in inter-enterprise communication activities actively, display the advanced achievements of the industry, and cultivate the entrepreneurial passion of entrepreneurs. While strengthening the implementation of policies from top to bottom, improving the infrastructure necessary for local entrepreneurship, and creating a better atmosphere for innovation and entrepreneurship, government departments should also strengthen the cultivation of entrepreneurial awareness of potential entrepreneurs, set individual examples for other entrepreneurs, publicise successful stories and individuals through social media or other new era methods, and improve entrepreneurs’ entrepreneurial intentions and degree of love for entrepreneurial activities.
Second, local capability is a partial intermediary in entrepreneurial involvement and behaviour. Poor entrepreneurs can make full use of the natural resources in underdeveloped areas through government entrepreneurial involvement, improve the hardware facilities in underdeveloped areas, enable poor entrepreneurs to obtain more heterogeneous resources, ensure their risk assessment in the ever-changing external environment, and thus have competitive advantages that other regions do not have, giving full play to the role of local capability in carrying out entrepreneurial activities. Simultaneously, with the support of government policies, financial and human resources can be thoroughly gathered and utilised in impoverished areas, which has a positive effect on the development of entrepreneurial activities. For example, the exclusive secret recipes and unique processes owned by underdeveloped regions can be used to train the industry and government to find new “selling points” for poor entrepreneurs and to let poor entrepreneurs understand the modern production and management methods of relevant processes.
Finally, entrepreneurial role models positively moderate the relationship between entrepreneurial involvement and behaviour. Potential entrepreneurs with high-quality entrepreneurial role models are likelier to have entrepreneurial behaviour. Therefore, at the individual level, entrepreneurs should first invest more time and energy to widely understand the relevant information of the industry and government, benefit people’s information and the development status of entrepreneurial activities, construct their business networks, and obtain more support from external resources for their entrepreneurial behaviour. Secondly, contact with successful entrepreneurs in daily life and work can improve their management decision-making ability, opportunity identification ability, and resource integration and utilisation ability; affirm their entrepreneurial will; and actively and correctly understand the unknown and risks in entrepreneurial activities to improve the ability to carry out entrepreneurial behaviour.
5.2. Research Contribution
5.2.1. Theoretical Contribution
First, the poor entrepreneurs in China’s underdeveloped areas being the survey object is a valuable supplement to the poverty reduction research sample. In recent decades, China has adopted a poverty reduction strategy with Chinese characteristics to eliminate absolute poverty, but relative poverty still exists. Therefore, this study examines a series of entrepreneurial behaviours of poor Chinese entrepreneurs through entrepreneurial involvement through an empirical study of 289 entrepreneurs in underdeveloped areas of China to better understand the direction and path of entrepreneurship. Secondly, clarifying the impact of entrepreneurial involvement on entrepreneurial behaviour provides scientific guidance for poverty reduction. To a certain extent, this not only makes up for the majority of the existing involvement theory that only focuses on the role of enterprises in entrepreneurship and ignores the promotion of the relevant policies implemented by the government but also expands the existing research dimensions of entrepreneurial involvement.
Second, this study introduces a new perspective on entrepreneurial involvement. It verifies the positive impact of entrepreneurial involvement on entrepreneurial behaviour, providing a new idea for studying entrepreneurial poverty reduction. This study fills some gaps in the research on entrepreneurial involvement and explores poor entrepreneurs’ processes and mechanisms of entrepreneurial involvement. Compared to ordinary and second-generation entrepreneurs, impoverished entrepreneurs are predominantly situated in remote communities, specifically rural areas, and often struggle in adapting to market changes. Moreover, low-income individuals frequently encounter limitations in terms of their knowledge base for identifying and capitalizing on entrepreneurial opportunities. Considering these constraints faced by impoverished entrepreneurs, this study explores how they overcome various obstacles through entrepreneurial involvement. By examining this particular aspect, this study provides a novel perspective on entrepreneurial opportunities and offers scientific theoretical guidance for poverty alleviation through entrepreneurship.
Finally, investigating local capabilities and the internal logic of entrepreneurial action helps open the “black box” relationship between entrepreneurial and entrepreneurial involvement. This study found that the natural resources, cultural resources, modern management knowledge, market economy awareness, and infrastructure of local capabilities in underdeveloped areas play an essential role in developing local entrepreneurial behaviour, enriching the research of local capabilities in entrepreneurship. The findings establish a significant relationship between local capabilities and entrepreneurial behaviour, shedding light on new avenues for entrepreneurial engagement.
5.2.2. Practical Implications
Based on broadening the existing theoretical research scope, the research results of this paper also have the necessary enlightenment to guide entrepreneurial practice in underdeveloped areas: Firstly, this paper finds that entrepreneurs in underdeveloped areas are affected by a higher degree of entrepreneurial involvement, which will help to improve the level of their entrepreneurial behaviour. Therefore, local enterprises and governments must actively create conditions to enhance entrepreneurs’ industry and government entrepreneurial involvement. For example, enterprises should support entrepreneurs to participate in inter-enterprise communication activities, show the advanced achievements of the industry, and cultivate entrepreneurs’ entrepreneurial passion. While strengthening the implementation of policies from top to bottom, improving the infrastructure necessary for local entrepreneurship, and creating a better atmosphere for innovation and entrepreneurship, government departments should also strengthen the cultivation of entrepreneurial awareness of potential entrepreneurs, vigorously publicise successful enterprises and individuals through mainstream social media, set an example for entrepreneurs, and improve entrepreneurs’ entrepreneurial intention and love for entrepreneurial activities.
Secondly, we find that potential entrepreneurs with high-quality entrepreneurial role models are likelier to have entrepreneurial behaviour. Therefore, at the individual level, entrepreneurs should first invest more time and energy into widely understanding the relevant information of the industry and government, benefitting people’s information and the development status of entrepreneurial activities, constructing their business networks, and obtaining more support from external resources for their entrepreneurial behaviour. Secondly, they should engage in contact with successful entrepreneurs in daily life and work to improve their management decision-making ability, opportunity identification ability, and resource integration and utilisation ability; firm their entrepreneurial will; and actively and correctly understand the unknown and risks in entrepreneurial activities to improve their ability to carry out entrepreneurial behaviour.
5.3. Limitations and Future Research Directions
The current state of research on the interplay between entrepreneurial involvement, local capacities, and entrepreneurial behaviour lacks a comprehensive understanding of the processes, antecedents, and implications. While some studies have explored the impact of local skills and entrepreneurial action on business creation, limited attention has been given to investigating the relationship between these two factors.
The following limitations should be addressed in future studies. First, this study investigates poor entrepreneurs in China’s less-developed regions. These results should be compared with results in other regions of China or similar regions. Subsequent research should validate the findings by focusing on the experiences of other countries in poverty alleviation through entrepreneurship to improve the validity of the findings. Second, the findings suggest that local capabilities and entrepreneurial role models alone are insufficient to fully explain the impact of entrepreneurial involvement creation on entrepreneurial behaviour. Third, this study did not discuss the impact of entrepreneurial involvement on entrepreneurial behaviour. Future research should better examine the impact of personality traits on the relationship between entrepreneurial involvement and entrepreneurial behaviour to understand the impact of entrepreneurial involvement on entrepreneurial behaviour.