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Journal: Sustainability, 2023
Volume: 15
Number: 888

Article: The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention
Authors: by Bo-Chiuan Su, Li-Wei Wu, Hongxi Lin and Chieh-An Lin
Link: https://www.mdpi.com/2071-1050/15/1/888

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