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Journal: Sustainability, 2023
Volume: 15
Number: 746
Article:
Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China
Authors:
by
Muhammad Sohaib, Jacob Mlynarski and Rui Wu
Link:
https://www.mdpi.com/2071-1050/15/1/746
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