1. Introduction
The existing literature is clear about the various reasons that lead individuals to engage in physical activity (PA) [
1]. In addition, expected benefits of PA participation include reasons such as obtaining a leaner or more muscular body. However, studies indicate that one in eight fitness participants consider using illicit substances to attain an aesthetic ideal body or to boost their physical performance [
2,
3].
A Performance Enhancing-Substance (PES) is any substance used in non-pharmacologic doses aimed at increasing sports performance and physical conditioning [
4]. Among these substances are those that cause changes in behavior, arousal, and/or pain perception, such as stimulants, anabolic-androgenic steroids (AAS), erythropoietin, human growth hormones, or diuretics [
4].
Nowadays, the increased PES use in fitness and strength and conditioning environments, especially AAS, has important public health implications; although knowledge concerning PES’s short-term negative consequences on health are not new [
5,
6], obvious long-term health effects are only now emerging [
7,
8,
9]. PES is frequently used without medical or nutritional support, suggesting that their use is accompanied by a lack of awareness of the likely perils typically associated with the unregulated consumption of prohibited or untested substances [
3].
Bodybuilders and gym users have the highest prevalence rates for PES [
10]. A recent study [
11] showed that 11.1% of Portuguese gym-goers declared PES use and 5.3% considered using them soon. As such, this group is at a particularly high-risk for PES use as this behavior is okay and normalized by those within the gym environment [
10]. The same study [
11] showed that PES use changes considerably as a function of demographic variables (e.g., education, gender) and practice-related variables (e.g., gym modality, exercise profile). Adult men with a lower educational level, who do bodybuilding and practice frequently, are prone to the use of prohibited PES. However, according to Backhouse et al. [
10], users do not always fit the same profile, which implies the need for further investigation on the characteristics of gym users’ PES. This information may be utilized to develop effective educational campaigns aimed at reducing this behavior.
Furthermore, PES use has been related to other variables in doping research. Studies with gym-goers and competitive athletes indicated that past or current behavioral choices determine intentions and future PES use [
12,
13,
14,
15]. Indeed, studies demonstrated that gym users who are familiar with, or are already users of, PES have more positive attitudes towards PES use and higher risk of recurrent use [
15,
16].
The Theory of Planned Behavior (TPB) has been the framework of choice in doping behavior research in sport to analyze the psycho-social processes that constitute the antecedents of PES use [
17,
18,
19]. In brief, the model suggests that the behavioral intentions toward a health behavior [
20] is regulated by the individuals’ attitudes toward the behavior, their subjective norms, and their perceived behavioral control. Specifically, (i) attitudes toward the behavior reflect “the degree to which a person has a favorable or unfavorable evaluation or appraisal of the behavior in question; (ii) subjective norms refer to the perceived social pressure to whether or not perform the behavior; and (iii) perceived behavior control refers to the perceived ease or difficulty of performing the behavior and it is assumed to reflect past experience as well as anticipated impediments and obstacles” [
20] (p. 188). Behavioral intentions are the strongest predictor of the behavior, although perceived behavioral control can directly predict behavior when it is perceived to be outside one’s volitional control.
The effectiveness of TPB variables in predicting PES use intentions was supported in a recent study investigating the PES use in fitness/gym context [
21]. Therefore, this theory explains PES use by hypothesizing that users show more favorable beliefs, subjective norms, attitudes, and intention to PES use than nonusers [
15,
16]. Moreover, it guides the development of strategies to prevent this behavior.
According to Whitaker, Long, Petróczi and Backhouse [
22], effective prevention strategies should rely on individually tailored approaches. To reach these goals, it is necessary to identify the underlying psychosocial mechanisms of PES use and the profile of the gym users who are most vulnerable to PES use. Therefore, the aim of this study was to identify the joint characteristics (e.g., sociodemographic factors, exercise profile, gym modalities, peers, and social influence) and psychosocial determinants (e.g., attitudes, subjective norms, beliefs, and intentions) of PES users in a gym/fitness context.
4. Discussion
The present study investigated gym goers’ characteristics and psychosocial determinants toward PES use in a gym/fitness context. Several characteristics were identified as important factors that contribute to this behavior, suggesting a profile of PES users. The most important sociodemographic characteristic associated with the use of PES was occupation, followed by gender and education, translating into a profile compatible with being a male participant with low education and being unemployed. This finding is consistent with other studies as males tend to be more susceptible toward PES use, and therefore are at greater risk than females [
10,
19,
34]. According to Leite, et al. [
35] gender differences can be explained by the different values males and females place on muscularity; while a muscular body is judged as undesirable by females, having large muscles represents a desirable aesthetic standard for males.
On the other hand, a low education level could make individuals less conscious of the negative implications of PES use, leading to the use of such substances. Moreover, lower educational levels are linked to less differentiated body image valuations and more subject to stereotypes about masculinity, showing that individuals with lower levels of education tend to use the gym for body building purposes, due to the overvaluation of the muscular dimension of the body [
36].
Indeed, according to Eurostat [
37] people with less education are also more prone to higher unemployment rates. However, this evidence of correlation does not mean causality. However, studies suggest an interconnection between unemployment and substance use [
38,
39]. Compared to employed individuals, the unemployed ones are more likely to use illicit and prescription drugs, and to have alcohol- and drug use-related disorders [
38]. The reasons for the relationship between unemployment and substance abuse may be multi-faceted. In some cases, substance abuse can be the result of the immediate impact of unemployment, which can lead to financial instability, and in turn to addiction (e.g., illicit drugs, alcohol, gambling). Ultimately this process negatively affects the individual’s mental health. In other cases, those struggling with substance abuse may prioritize these substances over everything else in their lives, including their jobs [
40].
Concerning exercise profile and gym modalities, results showed that the most important factor for the use of PES was the frequency of training and bodybuilding practice. This is not surprising as bodybuilders naturally know that the muscle hypertrophy they seek requires high training frequency alongside the help of “supplements”. However, according to Dores et al. [
41], “excessive exercising” and “exercise addiction” [
42] could be associated with appearance anxiety, low self-esteem, and the use of a variety of fitness supplements taken without medical consultation, which is a matter of increasing global concern [
43]. Moreover, individuals who engaged in amateur bodybuilding tend to have higher rates of body dissatisfaction, such as muscle dysmorphia [
43]. However, in the present study, these variables were not measured and, therefore, we cannot affirm that there is evidence of a relationship between the frequency of bodybuilding training and the addiction to exercise affecting PES use. Nevertheless, it seems that novices with this profile are more predisposed to taking greater risks. Future studies should explore this hypothesis.
Taking into consideration the importance of those who advise the use of PES, it was found that PES users tend to consult with friends, the Internet, and their instructors. According to Lima [
44], in certain groups of peers (e.g., friends, gym colleagues, instructors), the pressure felt by group members can be so strong that it may lead to the anticipation of choices, reducing decisions to a status of quasi-routines. It should also be noted that the norms of a reference group (group to which an individual belongs or aspires to belong to) can also be very influential in determining attitudes and behaviors of its members [
44]. Indeed, a sense of belonging and identification with a personally meaningful group involves the belief that one fits in the group, the expectation of being accepted by its members, and a willingness to make sacrifices for the sake of the group [
45] (p. 10).
It was also found that the influence of the Internet as sources of “pressure” triggers promoting and reinforcing effects on attitudes and intentions towards the use of substances. Just as observed with females, the idealized male body portrayed in the media is increasingly unachievable, which also makes males vulnerable to the negative effects of media exposure [
46]. Males taken from the general population who were exposed to tv ads that portrayed ideal bodies became significantly more depressed and dissatisfied with their muscular features than those who were exposed to neutral ads [
47]. Moreover, in a sample of young male gym users, image-centric social media use was associated with the use of dietary supplements and anabolic androgenic steroids [
48]. Considering that PES users engage in higher levels of physical activity to achieve the ideal body, and also present clinical and psychopathological features (e.g., substance abuse, body dysmorphic disorder) compared to non-users [
49], social media may exert a significant attraction on these individuals to take these substances to improve their physical condition and increase their muscle mass or shape their body. These motives suggest that for these individuals, physical exercise is a vehicle to improve body-image in an attempt to improve well-being. The issue is that the ideal body image held is often unrealistic or requires extreme methods (hence the psychopathological profile of these individuals) [
43].
The profile of PES users in relation to psychosocial determinants highlight the role of positive intention, attitude, and beliefs on PES use. Among the group of PES users, beliefs may be related with intentions to use PES; they believe that the use of PES, especially anabolic-androgenic steroids, will improve their appearance or enhance their physical abilities, (e.g., enhanced appearance, strength, performance) [
50]. Indeed, studies using samples of gym users showed that individuals who are familiar with or are already users of PES tend to have more favorable attitudes towards PES use and higher risk of recurrent use [
15,
16]. As stated by Lazuras et al. [
14], the use of PES leads to the development of more favorable attitudes towards PES use, as well as to a stronger wish for approval of PES use under specific circumstances (e.g., beliefs about performance improvement and perceived use by others). Therefore, attitudinal beliefs should be considered differently to reduce the future risk of PES use. For example, teaching gym users how to resist the influence to engage in PES use under risk-promoting circumstances, highlighting the negative consequences of these substances for health (e.g., several adverse effects on cardiovascular system, neuropsychiatric and cognitive pathological alterations, emotional and behavioral dysfunctions) [
51], and changing positive attitudes to PES use into negative ones, may decrease intentions to engage in PES use, even among gym users with a history of past/current use [
14].
In sum, the global profile shows that PES users are those who (a) want to achieve a specific objective, unattainable through regular methods, (b) considerably increase muscle mass, or over shape the body, (c) improve their physical condition to a much higher level than what is possible with regular methods or (d) recover faster from an injury, (e) resist engaging in excessively frequent training schedules, (f) are advised by friends, or seek encouragement on the Internet and (g) those with less education and (h) positive beliefs and intentions for PES use. Understanding the profile of gym users who use PES may help to identify those who are most vulnerable to PES use. This information may be used to develop educational campaigns, harm reduction initiatives, or set up rules and regulations aiming to cease use and persuade potential users from adopting such behavior [
22,
52]. On the other hand, when designing prevention strategies, it is important to consider personality traits and characteristics that can influence substance use, such as low self-esteem [
53], having a greater tendency to have behavioral or emotional problems, superman complex [
54], and perfectionism [
55]. Considering this information, educational strategies ought to be adapted to the target groups, improving public policies with the aim of preventing abusive use of PES in these settings. The development of these strategies should consider the following guidelines [
56]: (a) guarantee the quality and accuracy of the content of the messages that are intended to be “passed on”, as well as the way in which these are transmitted, reinforcing the negative health consequences of these substances which often appear years after the beginning of PES use; (b) use of emerging information and communication technologies as means for disseminating educational and informational content (e.g., Facebook, Instagram, Twitter) which have great viral potential and appeal to the emotional side of readers; (c) involvement of instructors/personal trainers who work in gyms and fitness centers who must be trained to educate gym-goers about the negative impact of taking illicit substances and about healthy alternatives [
57]; (d) involvement of the exercise participant himself in the development of strategic prevention programs, in order to develop personalized tools and resources, promoting the active engagement of target groups, thus increasing the likelihood of success of the intervention.
Finally, it is important to emphasize that any educational intervention must be subject to recurrent evaluation to ascertain its effectiveness or allow its restructuring to reduce behavior or intention to use illicit substances that improve performance.
While providing insightful findings about gym goers’ characteristics and psychosocial determinants toward PES use in a gym/fitness context, this study has some limitations. First, the results of this study cannot be generalized to the population of Portuguese gym-goers as a random-stratified sampling technique was not used. However, a census of gym users is inexistent, hence a convenience sampling procedure is a reasonable strategy to target specific groups and has been used frequently in similar studies [
16]. Secondly, causal inferences cannot be made because of the cross-sectional design of this study. Studies that feature longitudinal designs would be extremely valuable to examine any causal relationships between socio-demographic variables and identify significant predictors and PES use [
10]. Thirdly, PES use was measured by self-report and therefore it is subject to response bias and social desirability [
58]. However, this issue might have been minimized by guaranteeing participants’ anonymity and confidentiality; specifically, participants received the questionnaires by mail and through a social network (Facebook) and completed the questionnaires in complete privacy with no personal identification being collected. Fourth, we assessed self-reported PES use only in terms of current use. Future research should also explore how dissatisfaction with one’s own body image and related anxiety about one’s appearance (e.g., social physique anxiety) might motivate PES use aimed at improving psychological well-being [
41].