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Journal: Sustainability, 2022
Volume: 14
Number: 16660
Article:
Sustainable Brand Management: The Role of Internal Brand Management and Intrinsic Motivation in Building Employee’s Brand Relationship Quality towards Organization’s Brand
Authors:
by
Urooj Ahmed and Sharizal Hashim
Link:
https://www.mdpi.com/2071-1050/14/24/16660
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