2.1. Social Capital in a Rural Community
SC is a “social structure” that expresses how individuals within a society may pool their talents and work together for shared objectives in groups and organizations that strive toward progress [
20]. Various studies have examined the function of SC in differing contexts on rural development, such as the pooling of social rules for managing the commons [
21], the allocation of local resources for a regional development strategy based on both individual and social values [
22], the promotion of bottom-up approaches based on the locality’s knowledge [
23], and the production of public goods [
24]. Rural communities are generally expected to have abundant SC [
25]. According to academics, SC supports rural actors’ ability to limit the detrimental effects of rural abandonment, unemployment, and social marginalization [
26]. Additionally, SC may support new types of regional administration and proper environmental management [
27].
SC is often described as a measure of social interaction, cohesion, and networking [
28]. Higher levels of SC may improve the accessibility and reliability of knowledge and information, which will positively affect community participation and cohesiveness [
29]. Additionally, SC impacts economic well-being through the creation of trust—which lowers transaction costs and increases economic activity—and through maintaining good market order via reward and punishment processes [
30]. In addition, SC may be broken down into two types: bridging SC (which refers to relationships between members of various groups) and bonding SC (which relates to ties inside groups) [
31]. Higher levels of bridging SC may increase community cohesiveness, which is what must happen in all communities to enable various groups of people to get along well together. A combination of bridging and bonding SC offers the best environment for rural community development [
32]. Everyone wants to reach their full potential, feel a sense of belonging, and participate in their community [
33]. Therefore, bridging SC would be imperative in strengthening the links between diverse groups, effectively supporting the interests of the community as a whole instead of the needs and demands of any specific segments within the community [
34].
On the other hand, the best way to bring about more inclusive changes and outcomes in rural communities is through encouraging the formation of linking SC in addition to bonding and binding SC. This is because linking SC promotes communication, cooperation, and trusting relationships among locals who interact across explicit, formal, or institutionalized power gradients. For instance, farmers with stronger bridging and linking SC are likely to have a greater absorptive ability to learn and assimilate information about new (cutting-edge) practices and technologies from sources outside of the farm, according to Micheels and Nolan [
35].
2.3. Malaysian Rural Society and Its Social Capital
Rural community development is crucial for the welfare of residents in Malaysia, as the country’s rural regions generally still have poor infrastructure, low population densities, and limited access to public services [
42]. Agriculture is a significant source of revenue and employment creation for rural communities in many regions of the country. The second rural development plan, created in 1962, emphasized the importance of rural people actively participating in government programs within the context of overall national development. The Village Development and Security Committee (JKKK) was established as the primary mechanism for people’s involvement in the conception, execution, and management of development initiatives targeted to them [
18]. The JKKK controls the entire village’s development and serves as a conduit for communication between the different social institutions in the villages.
The capacities of the leadership within the JKKK, especially regarding village administration, mobilizing community resources, organizing programs and activities, developing networking with agencies, and maintaining the wellness of the village community, are key success factors for sustainable rural development. The Malaysian federal government also recognizes the significance of good and effective leadership at the community level as a tool for igniting villagers’ enthusiasm and participation in local community development programs. Furthermore, effective leadership is also needed to raise the villagers’ awareness of the various economic opportunities to be reaped, such as those present in small-scale industries, tourism, and agriculture, and to facilitate collaborations on social initiatives [
43]. The most crucial thing here is to motivate the rural population to participate in government initiatives aimed at improving rural regions. The government recognizes the necessity to educate the village inhabitants on how to use the various facilities provided to them. Therefore, strengthening the JKKK improves the district officer’s capacity to indirectly inspire local initiatives within the broader community development endeavor [
44].
The JKKK—which focuses on rural planning and development and seeks to lessen regional differences in the quality of life for rural residents—tends to emphasize income equality as the pertinent indicator of economic well-being. This has resulted in the committee ignoring several problems such as the lack of accessibility and social inclusion that often result in rural folks missing out on opportunities for economic development [
45]. Therefore, it is appropriate to pay more attention and resources to foster SC development. Investment in the nourishment of SC at the community and household levels may further improve the standard of living for locals. Community leadership and motivating elements are crucial to prevent rural residents from falling behind their urban counterparts.
Consequently, the success of JKKKs’ leadership is crucial for the growth of SC among local communities [
46]. However, much current research concentrated on JKKK qualities for local community leadership and empowerment [
47,
48,
49]. There is still a need for researchers to investigate what factors drive JKKK members’ motivation to improve their SC—which may include better community leadership and other factors.
2.4. Theoretical Framework and Hypotheses
This study used social exchange theory (SET) to determine which factors can enhance SC in rural communities. The SET is a relationship maintenance theory that seeks to comprehend the exchange of resources between individuals and groups throughout interactions [
50]. Davlembayeva [
51] noted that SET has served as the groundwork for explaining how rural people’s attitudes toward the impacts of SC development are formed. In the rural context, Ali and Yousuf [
52] attempted to explain rural people’s attitudes toward the effects of SC using SET as a framework. The SET proposes that rural people who perceive personal benefits from SC development are inclined to express positive attitudes towards it, effectively supporting rural community development. Consequently, SC and social networking in rural communities allow for resource sharing and provide better access to services that connect people to families, groups, organizations, and communities both within and outside the area.
Based on the above theory [
53], this study stipulates that empowering leadership positively affects SC in the rural community. Furthermore, according to the SET, when the economic, environmental, and sociocultural benefits are positive, local leaders encourage SC development. It is worth noting that these impacts comprise mainly extrinsic outcomes for the SC. However, the SET also takes into account intrinsic rewards. Ritzer and Stepnisky [
54] note in their analysis of Blau’s [
53] study that “rewards that are exchanged can be either intrinsic (for instance, love, affection, respect) or extrinsic (e.g., money, physical labor)”. Acknowledging the SET and its related literature, this study utilizes six sets of independent and explanatory variables. The independent variables consist of transformational leadership, transactional leadership, and laissez-faire leadership. On the other hand, the explanatory variables consist of intrinsic and extrinsic motivations that explain the impact of leadership on SC.
Transformational leadership influences both individuals and social systems [
55]. Previous studies have demonstrated a positive connection between transformational leadership and SC. For instance, Abu-Rumman [
56] discovered a substantial correlation between the sense of SC among German medical directors and the transformational leadership style of executive management. Transformative leadership enhances person–organization fit (P-O fit), which in turn aids the emergence of organizational SC, according to a previous study that employed social identity theory [
57]. Transformational leaders, according to Sommer [
58], serve as admired, trusted, and respected role models who encourage idealized behavior in accordance with high ethical and moral standards. Additionally, transformational leaders foster justice perceptions of the leader and the community by demonstrating individualized consideration for team members, which nurtures horizontal relationships of trust among rural community members. This study, therefore, proposed the following hypothesis:
H1. Transformational leadership is related to SC in rural Malaysia.
Transactional leadership is a style of leadership that is primarily appealing to followers’ self-interests to motivate and guide them. According to Hassan and Davenport [
59], community leaders can work to build up SC in their interactions with their neighborhood, which they can then contribute as a resource to a partnership. They also accumulate collaborative SC in their interactions with these partnerships, which serves as a resource in retaining their community leadership role. It is difficult to maintain and accumulate SC stocks in both of these partnerships simultaneously. A transactional leader motivates community members primarily through contingent reward exchanges [
60]. Although only a few studies have been conducted on the benefits of transformative leadership on SC, leaders oversee and influence a critical portion of these resources [
61,
62]. Therefore, a second hypothesis was proposed:
H2. Transactional leadership is related to SC in rural Malaysia.
According to Wong and Giessner [
63], laissez-faire leadership is described as a type of leadership that allows followers to set rules and make decisions [
64]. To date, the mainstream notion of laissez-faire leadership has been passive. Despite the fact that most empirical findings of this particular leadership suggest a negative association with subordinates’ attitudes and performance [
65], some studies suggest that laissez-faire leadership may have a positive impact on subordinates’ innovation propensity, since it may facilitate an environment in which innovation can occur [
66]. Autonomy-supportive leaders foster a sense of self-determination among team members in laissez-faire leadership [
67]. Barker and Cheney [
68] revealed that a community with high autonomy produces self-control situations. Self-managed teams need to control and regulate themselves by making their own rules. This condition strengthens team culture and adds to team cohesiveness by forming highly close, homogeneous, and intimate human ties. Team members may form a relatively dense network. Consequently, team autonomy and the density of a network inside teams can both be beneficial. According to a prior study by Sommer [
58], autonomous workers may be more likely to have extensive social networks in addition to a variety of links, thus creating a hybrid of bridging and bonding ties that support autonomous instrumental activity. On the other hand, Sommer [
58] highlighted the role of SC and laissez-faire leadership in a rural fishing community. Building on this legacy of past research, the current study proposes the following hypotheses:
H3. Laissez-faire leadership related to SC in rural Malaysia.
To improve SC development, it is crucial to comprehend the nested interactions between internal and external motivators that lead to involvement in local community activities. These motivations include targets existing within the individual or group that incite human behavior and actions to be involved in community activities [
12]. The encouragement of local people to participate in certain community-based activities can also come from intrinsic motivations beyond economic incentives. In explaining these aspects of motivation, previous studies have identified its two mutually exclusive dimensions: intrinsic and extrinsic motivations [
12].
An individual’s innate drive to express self-identification is referred to as intrinsic motivation [
14]. Zhang [
69] claimed that SC already present in the community and intrinsic motivation are both connected. Encouragement from others boosts one’s intrinsic drive and motivates them to devote more time and effort to assisting others, since SC acts as the glue that holds people who are working on a particular project together. The importance and effects of transactional, transformational, and laissez-faire leadership styles on the intrinsic motivation of banking industry employees were also discovered [
70]. According to SET, when leaders adopt a variety of leadership styles, they encourage and focus on every individual member, which in turn motivates them to see their importance and creative potential. Members thus encounter a higher level of intrinsic motivation [
71], which results in a higher level of SC. Intrinsic motivation was also found to be a moderator in rural practices [
14]. Thus, the following hypotheses were proposed:
H4. Intrinsic motivation moderates the relationship between the predictors and SC in rural communities.
H4-1. Intrinsic motivation moderates the relationship between transformational leadership and SC in rural communities.
H4-2. Intrinsic motivation moderates the relationship between transactional leadership and SC in rural communities.
H4-3. Intrinsic motivation moderates the relationship between laissez-faire leadership and SC in rural communities.
Extrinsic motivation is defined as a driving behavior in response to environmental incentives or disincentives [
72]. Due to its impact on SC, extrinsic motivation is a significant external driving element during the decision-making process. Extrinsic incentive affects an individual’s decision to engage in an activity in a rural community [
73]. Members “must be motivated if they are to participate”, according to Rasoolimanesh and Jaafar [
13]. Extrinsic motivation, such as social rewards, persuades members toward goals and favorable conditions, thus encouraging them to participate in decision-making processes. Miles and Morrison [
74] demonstrated that external motivation also has a significant relationship with three leadership styles (i.e., transformational, transactional, and laissez-faire). No studies have examined the role of intrinsic and extrinsic motivation as a moderator of the association between community leadership and SC in the rural community, despite a growing number of studies highlighting the moderating role of motivation in predicting knowledge sharing and work engagement. Acknowledging this apparent gap in the body of knowledge, the following hypotheses were put forth:
H5. Extrinsic motivation moderates the relationship between the predictors and SC in rural communities.
H5-1. Extrinsic motivation moderates the relationship between transformational leadership and SC in rural communities.
H5-2. Extrinsic motivation moderates the relationship between transactional leader-ship and SC in rural communities.
H5-3. Extrinsic motivation moderates the relationship between laissez-faire leadership and SC in rural communities.