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Journal: Sustainability, 2022
Volume: 14
Number: 13152
Article:
Does Psychological Ownership Matter? Investigating Consumer Green Brand Relationships through the Lens of Anthropomorphism
Authors:
by
Gunjan Malhotra, Vimi Jham and Nidhi Sehgal
Link:
https://www.mdpi.com/2071-1050/14/20/13152
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