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Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust
 
 

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Journal: Sustainability, 2022
Volume: 14
Number: 8499

Article: Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior
Authors: by Elizabeth Emperatriz García-Salirrosas and Rafael Fernando Rondon-Eusebio
Link: https://www.mdpi.com/2071-1050/14/14/8499

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