Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach
Abstract
:1. Introduction
2. Literature Review and Proposed Hierarchical Structure of LFR Motivations
2.1. LFR as a Form of Collaborative Consumption in the Luxury Fashion Industry
2.2. Motivations for Collaborative Consumption
2.3. Motivations for Purchase-Based Luxury Consumption
2.4. Motivations for Second-Hand Clothing and Luxury Counterfeit Consumption
2.5. Motivations for LFR
2.6. Proposed Hierarchical Structure of LFR Motivations
3. Materials and Methods
3.1. Research Design
3.2. Data Collection and Sample Characteristics
3.3. Measures
4. Results
4.1. First-order CFA
4.2. Second-Order Factor Analysis
5. Discussion and Conclusions
6. Limitations and Future Studies
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Demographics | Frequency (N) | Percentage (%) |
---|---|---|
Gender | ||
Female | 177 | 49.30 |
Male | 182 | 50.70 |
Age | ||
18~25 | 62 | 17.27 |
26~30 | 66 | 18.38 |
31~35 | 51 | 14.21 |
36~40 | 63 | 17.55 |
41~45 | 53 | 14.76 |
46~50 | 64 | 17.83 |
Income | ||
Up to 40,000 | 5 | 1.39 |
40,001~50,000 | 161 | 44.85 |
50,001~75,000 | 63 | 17.55 |
75,001~100,000 | 40 | 11.14 |
100,001~125,000 | 37 | 10.31 |
125,001+ | 53 | 14.76 |
Total | 359 | 100.0 |
CFA Loading 1 | C.R. | α | AVE | |
---|---|---|---|---|
Economic benefits (EB) (η1) | ||||
EB1: Renting luxury fashion products helps me save money | 0.792 *** | 0.844 | 0.843 | 0.643 |
EB2: Renting luxury fashion products can benefit me financially | 0.831 *** | |||
EB3: Renting luxury fashion products improves my economic situation | 0.782 *** | |||
Social norms (SN) (η2) | ||||
SN1: I have seen my friends renting luxury fashion products | 0.655 *** | 0.770 | 0.757 | 0.529 |
SN2: I have seen great number of advertisements for luxury fashion rental | 0.815 *** | |||
SN3: Renting luxury fashion products is getting popular. | 0.703 *** | |||
Smart shopping (SS) (η3) | ||||
SS1: Renting luxury fashion gives me excitement of treasure hunting | 0.766 *** | 0.821 | 0.817 | 0.604 |
SS2: Renting luxury fashion gives enjoyment of smart shopping | 0.771 *** | |||
SS3: Renting luxury makes me feel a lot of pride on making smart purchases | 0.795 *** | |||
Ego defence (ED) (η4) | ||||
ED1: Wearing luxury fashion products can enhance my self-esteem | 0.893 *** | 0.901 | 0.901 | 0.820 |
ED2: Wearing luxury fashion products can help me boost my self confidence | 0.918 *** | |||
Hedonic benefits (HE) (η5) | ||||
HE1: Wearing luxury fashion products is one of the sources for my own pleasure without regard to the feelings of others | 0.691 *** | 0.821 | 0.810 | 0.606 |
HE2: Wearing luxury fashion products provides deeper meaning in my life | 0.809 *** | |||
HE3: Wearing luxury fashion products enhances the quality of my life | 0.829 *** | |||
Uniqueness (UQ) (η6) | ||||
UQ1: Wearing luxury fashion products helps me create a unique personal image | 0.841 *** | 0.703 | 0.769 | 0.547 |
UQ2: Wearing luxury fashion products can provide a sense of exclusiveness | 0.622 *** | |||
Sustainability (SU) (η7) | ||||
SUS1: Renting luxury fashion products helps save natural resources | 0.737 *** | 0.856 | 0.853 | 0.600 |
SUS2: Renting luxury fashion products is a sustainable mode of consumption | 0.725 *** | |||
SU3: Renting luxury fashion products is ecological | 0.876 *** |
EB2 | SN | SS | ED | HE | UQ | SU | |
---|---|---|---|---|---|---|---|
EB | 0.643 1 | ||||||
SN | 0.306 | 0.529 | |||||
SS | 0.541 | 0.411 | 0.604 | ||||
ED | 0.357 | 0.253 | 0.570 | 0.820 | |||
HE | 0.361 | 0.441 | 0.417 | 0.520 | 0.606 | ||
UQ | 0.387 | 0.235 | 0.511 | 0.585 | 0.584 | 0.547 | |
SU | 0.494 | 0.352 | 0.432 | 0.279 | 0.338 | 0.234 | 0.600 |
TLI 1 | CFI | RMSEA | SRMR | Δχ2 | ΔDf | p-Value | |
---|---|---|---|---|---|---|---|
First-order CFA | 0.961 | 0.969 | 0.046 | 0.042 | |||
Second-order CFA | 0.961 | 0.969 | 0.045 | 0.053 | 8.220 | 6.000 | 0.222 |
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Ruan, Y.; Xu, Y.; Lee, H. Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach. Sustainability 2022, 14, 7475. https://doi.org/10.3390/su14127475
Ruan Y, Xu Y, Lee H. Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach. Sustainability. 2022; 14(12):7475. https://doi.org/10.3390/su14127475
Chicago/Turabian StyleRuan, Yanwen, Yingjiao Xu, and Hanna Lee. 2022. "Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach" Sustainability 14, no. 12: 7475. https://doi.org/10.3390/su14127475