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Article

On a Comparative Analysis of Individual Customer Purchases on the Internet for Poland, Turkey and the People’s Republic of China at the Time of the COVID-19 Pandemic

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Faculty of Management, University of Warsaw, Krakowskie Przedmieście 26/28, 00-927 Warsaw, Poland
2
Faculty of International Media, School of Economics and Management, Communication University of China, No. 1 Dingfuzhuang East Street Chaoyang District, Beijing 100024, China
3
School of Applied Sciences, Usak University, Ankara Izmir Yolu 8. Km Bir Eylül Kampüsü, Merkez 64000, Turkey
*
Author to whom correspondence should be addressed.
Academic Editors: Tomasz Rokicki, Sebastian Saniuk and Dariusz Milewski
Sustainability 2022, 14(12), 7366; https://doi.org/10.3390/su14127366
Received: 6 May 2022 / Revised: 13 June 2022 / Accepted: 14 June 2022 / Published: 16 June 2022
(This article belongs to the Special Issue Economic and Social Consequences of the COVID-19 Pandemic)
The main purpose of this article is to compare the state and dynamics of e-commerce development in selected countries: Poland, Turkey and the PRC (People’s Republic of China), from the point of view of individual customers. The comparison was carried out in two stages: the first months of 2020 (before the COVID-19 pandemic) and the first months of 2021 (during the pandemic). The study conducted involved university students. The surveys were carried out using the CAWI method, and they were made available on the servers of the Faculty of Management at the University of Warsaw. The research sample included 650 individuals. Differences in the obtained results were evaluated using the City distance. The hypothesis concerning the lack of differentiation between the evaluations of individual e-commerce criteria was formulated, and it was disproved in the course of the study. The results of the research indicate that the variation between countries appeared mainly in relation to the direction of the development of e-commerce during the COVID-19 pandemic, the type of (mobile/traditional) device used to shop online and, above all, the specificity of the country where the study took place with its past experiences, cultural circumstances and shopping habits, as reflected in the development of online commerce. The limitation of the study was the fact that it was conducted in an academic environment and, at this stage, it was limited to the analysis of the results covering selected countries. Nevertheless, the valuable contribution and undoubted achievement of the work consist in the fact that, for the first time, e-commerce solutions have been compared for countries that are so culturally, economically and demographically different. The results of this study may be used by business practitioners to guide them on possible strategies regarding the development of e-commerce in their countries in the post-pandemic reality. View Full-Text
Keywords: i-commerce; m-commerce; COVID-19 pandemic; international comparison; comparative e-commerce analysis i-commerce; m-commerce; COVID-19 pandemic; international comparison; comparative e-commerce analysis
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MDPI and ACS Style

Chmielarz, W.; Zborowski, M.; Jin, X.; Atasever, M.; Szpakowska, J. On a Comparative Analysis of Individual Customer Purchases on the Internet for Poland, Turkey and the People’s Republic of China at the Time of the COVID-19 Pandemic. Sustainability 2022, 14, 7366. https://doi.org/10.3390/su14127366

AMA Style

Chmielarz W, Zborowski M, Jin X, Atasever M, Szpakowska J. On a Comparative Analysis of Individual Customer Purchases on the Internet for Poland, Turkey and the People’s Republic of China at the Time of the COVID-19 Pandemic. Sustainability. 2022; 14(12):7366. https://doi.org/10.3390/su14127366

Chicago/Turabian Style

Chmielarz, Witold, Marek Zborowski, Xuetao Jin, Mesut Atasever, and Justyna Szpakowska. 2022. "On a Comparative Analysis of Individual Customer Purchases on the Internet for Poland, Turkey and the People’s Republic of China at the Time of the COVID-19 Pandemic" Sustainability 14, no. 12: 7366. https://doi.org/10.3390/su14127366

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