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Article

Fostering Voluntourism Satisfaction and Future Behaviour in Island Destinations

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Marketing Department, University Malaysia Terengganu, Kuala Terengganu 21300, Malaysia
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Tourism Department, University Malaysia Terengganu, Kuala Terengganu 21300, Malaysia
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Department of Foreign Languages, University of Nizwa, Birkat Al Mouz PC 616, Oman
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Facultad de Economía y Negocios, Universidad Andrés Bello, Santiago de Chile 7591538, Chile
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Social Matters Research Group, Universidad Loyola Andalucía, 4 14004 Córdoba, Spain
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College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea
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Author to whom correspondence should be addressed.
Academic Editors: Francisco González Santa Cruz and Antonio Menor Campos
Sustainability 2021, 13(5), 2767; https://doi.org/10.3390/su13052767
Received: 14 February 2021 / Revised: 22 February 2021 / Accepted: 23 February 2021 / Published: 4 March 2021
(This article belongs to the Special Issue Sustainable Tourism and Hospitality in the Digital Age)
Volunteer tourism, which is commonly referred to as voluntourism, is currently a dynamic alternative travel option with a focus on sustainable tourism. However, existing literature reveals that voluntourism activities do not meet tourists’ expectation, fail to provide experiences related to environmental issues, and thus, leads to their dissatisfaction. Realising the importance of the satisfaction of the voluntourists’ future behaviour, applying the volunteer function inventory, coupled with environmental concern, the authors aim to identify factors influencing voluntourists’ satisfaction and present the outcomes of voluntourists’ satisfaction among island visitors in Malaysia. Using a purposive sampling method, the data were collected through a survey among voluntarists in east coast island tourist destinations. A total of 278 valid questionnaires were gathered from two sessions of data collection process. Due to the model’s complexity, SEM-PLS version 3.3.2. was employed to analyse the hypotheses of the study. The results of the study revealed that career and social functions, in contrast with other variables, do not positively influence the voluntourists’ satisfaction. The continuous intention and the intention to recommend factors positively support the research model. Studies on voluntourists in Malaysian island destinations are relatively novel. Besides enriching the literature on voluntourism, which is particularly scarce especially in the Asian setting, the findings are also beneficial to local governments and voluntourism organisations to develop suitable approaches and policies to promote voluntourism in island destinations. The study is limited to the island destination setting. Future studies should focus on other destinations such as cultural and heritage sites, because these destinations have sentimental values that should be preserved. View Full-Text
Keywords: voluntourist satisfaction; continuous intention; intention to recommend; volunteer function inventory (VFI) voluntourist satisfaction; continuous intention; intention to recommend; volunteer function inventory (VFI)
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MDPI and ACS Style

Ngah, A.H.; Rahimi, A.H.M.; Gabarre, S.; Araya-Castillo, L.; Ariza-Montes, A.; Han, H. Fostering Voluntourism Satisfaction and Future Behaviour in Island Destinations. Sustainability 2021, 13, 2767. https://doi.org/10.3390/su13052767

AMA Style

Ngah AH, Rahimi AHM, Gabarre S, Araya-Castillo L, Ariza-Montes A, Han H. Fostering Voluntourism Satisfaction and Future Behaviour in Island Destinations. Sustainability. 2021; 13(5):2767. https://doi.org/10.3390/su13052767

Chicago/Turabian Style

Ngah, Abdul H., Abdul H.M. Rahimi, Serge Gabarre, Luis Araya-Castillo, Antonio Ariza-Montes, and Heesup Han. 2021. "Fostering Voluntourism Satisfaction and Future Behaviour in Island Destinations" Sustainability 13, no. 5: 2767. https://doi.org/10.3390/su13052767

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