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Not All Wine Businesses Are the Same: Examining the Impact of Winery Business Model Extensions on the Size of Its Core Business

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Department of Viticulture and Oenology, FB Entrepreneurship, University of Ludwigshafen, 67435 Ludwigshafen, Germany
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Rural Region Service Centre, 67435 Neustadt and der Weinstraße, Germany
*
Author to whom correspondence should be addressed.
Academic Editor: Antonino Galati
Sustainability 2021, 13(18), 10117; https://doi.org/10.3390/su131810117
Received: 13 August 2021 / Revised: 6 September 2021 / Accepted: 6 September 2021 / Published: 9 September 2021
The purpose of this paper is to examine the impact that various types of business model extensions (hospitality and tourism, online sales platforms, and sustainability) have on the winery business. The research is based on company data and online observations of N = 886 German wineries and deploys a content analysis, netnography, and structural equation modeling (SEM) in order to test the hypothesis on business model extensions of wineries, which have been set forth in the previous literature. The findings indicate that business model extensions related to online sales platforms have a positive impact on winery business size. These results mean that developing online sales platforms enlarges the winery BM (business model) size and type (manager-run, state-owned, or cooperatives). The paper presents in detail the impact of winery BM extensions on winery BM model type and size, thereby contributing to the literature on business model innovation. View Full-Text
Keywords: business model change; business models for sustainability; wine business; tourism business models; family SMEs; wine cooperatives; Germany business model change; business models for sustainability; wine business; tourism business models; family SMEs; wine cooperatives; Germany
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MDPI and ACS Style

Dressler, M.; Paunovic, I. Not All Wine Businesses Are the Same: Examining the Impact of Winery Business Model Extensions on the Size of Its Core Business. Sustainability 2021, 13, 10117. https://doi.org/10.3390/su131810117

AMA Style

Dressler M, Paunovic I. Not All Wine Businesses Are the Same: Examining the Impact of Winery Business Model Extensions on the Size of Its Core Business. Sustainability. 2021; 13(18):10117. https://doi.org/10.3390/su131810117

Chicago/Turabian Style

Dressler, Marc, and Ivan Paunovic. 2021. "Not All Wine Businesses Are the Same: Examining the Impact of Winery Business Model Extensions on the Size of Its Core Business" Sustainability 13, no. 18: 10117. https://doi.org/10.3390/su131810117

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