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Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior

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Institute of Innovation and Circular Economy, Asia University, Taichung 413, Taiwan
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Department of Medical Research, China Medical University Hospital, Taichung 404, Taiwan
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Department of Business Administration, Asia University, Taichung 413, Taiwan
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Department of Communication, Universitas Aisyiyah Yogyakarta, Yogyakarta 55292, Indonesia
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College of Mechanical Engineering, Chongqing University, Chongqing 400044, China
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Faculty Research Centre for Business in Society, Coventry University, Coventry CV1 5FB, UK
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Author to whom correspondence should be addressed.
Academic Editor: Edoardo Lozza
Sustainability 2021, 13(14), 8021; https://doi.org/10.3390/su13148021
Received: 11 June 2021 / Revised: 15 July 2021 / Accepted: 15 July 2021 / Published: 18 July 2021
Sustainable consumption has been addressed in the literature in recent years, especially in relation to changing from a traditional consumption to sustainable consumption. Reducing environmental impacts from waste generation has been the focal point of sustainable consumption. However, a large number of attributes has caused a complexity in understanding which attributes effectively enhance the consumption. In particular, sustainable consumption has been facing a negative trend due to low levels of knowledge about packaging’s environmental impact, failed communication which leads to misperception and irresponsible behavior. This study contributes to proposing a set of attributes for enhancing sustainable consumption in the Indonesian food industry, to fulfill the lack of understanding of the attribute interrelationships using qualitative information. This study proposes a set of attributes to enhance sustainable consumption with qualitative information by assessing the interrelationships among the attributes employing the Delphi method and fuzzy decision-making trial and evaluation laboratory method to provide causal and effect relationships. As a result, corporate communication, consumer perception, consumer behavior, and product packaging are major aspects for sustainable consumption enhancement. Corporate communication becomes a major driver to affect perception and behavior. This study proposes a managerial insight for the packaged food industry on improving several criteria including green marketing, green consumerism, verbal features, and importance of information. View Full-Text
Keywords: sustainable consumption; corporate communication; consumer perception; consumer behavior; product packaging; Delphi method; fuzzy DEMATEL sustainable consumption; corporate communication; consumer perception; consumer behavior; product packaging; Delphi method; fuzzy DEMATEL
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MDPI and ACS Style

Tseng, M.-L.; Lin, C.-W.R.; Sujanto, R.Y.; Lim, M.K.; Bui, T.-D. Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior. Sustainability 2021, 13, 8021. https://doi.org/10.3390/su13148021

AMA Style

Tseng M-L, Lin C-WR, Sujanto RY, Lim MK, Bui T-D. Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior. Sustainability. 2021; 13(14):8021. https://doi.org/10.3390/su13148021

Chicago/Turabian Style

Tseng, Ming-Lang, Chun-Wei R. Lin, Raditia Y. Sujanto, Ming K. Lim, and Tat-Dat Bui. 2021. "Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior" Sustainability 13, no. 14: 8021. https://doi.org/10.3390/su13148021

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