Experiential Value of Exhibition in the Cultural and Creative Park: Antecedents and Effects on CCP Experiential Value and Behavior Intentions
Abstract
:1. Introduction
2. Theoretical Background and Hypothesis Development
2.1. MR Model
2.2. Experiential Value
2.3. CCP Experiential Value and Exhibition Experiential Value
2.4. Antecedents of Exhibition Experiential Value
2.4.1. Attractiveness
2.4.2. Existential Authenticity
2.4.3. Self-Congruence
2.4.4. Exhibition–Park Image Congruence
2.5. The Influence of Exhibition Experiential Value on CCP Experiential Value
2.6. The Effect of CCP Experiential Value on Behavioral Intentions
3. Research Method
3.1. Research Context
3.2. Respondents and Procedure
3.3. Questionnaire Design and Measures
3.4. Data Analysis
4. Results
4.1. Measurement Model
4.2. Structural Model and Hypotheses Testing
5. Discussions
6. Conclusions
7. Limitations and Future Research
Author Contributions
Funding
Data Availability Statement
Conflicts of Interest
References
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Demographic Traits | % | |
---|---|---|
Gender | Male | 37.62 |
Female | 62.38 | |
Age | Below20 | 9.11 |
21–30 | 43.22 | |
31–40 | 30.61 | |
41–50 | 9.58 | |
51 or above | 7.48 | |
Education | High school degree | 10.98 |
University | 49.53 | |
Postgraduate degree or above | 24.07 | |
Other degree | 15.42 |
Construct | Adopted from | Items | Standard Factor Loading |
---|---|---|---|
Attractive (AT) | Rahman [65], Chen and Chou [5] | AT1: The exhibition is fashionable. | 0.923 |
AT2: The exhibition is hot. | 0.944 | ||
AT3: The exhibition is stylish. | 0.715 | ||
Self-congruence (SELF) | Luna-Cortés et al. [66] | SELF1: I completely identify myself with the exhibition experience. | 0.911 |
SELF 2: I identify myself with the people who visit the exhibition. | 0.945 | ||
SELF 3: This kind of exhibition experience is consistent with how I like to see myself. | 0.858 | ||
SELF 4: The exhibition experience corresponds to how I like others to see me. | 0.646 | ||
Image congruence (IC) | Chen et al. [20] | IC1: The image of CCP and exhibition is consistent with one another. | 0.872 |
IC2: The image of CCP and exhibition is complementary of one another. | 0.949 | ||
IC3: The image of CCP and exhibition fits one another. | 0.940 | ||
Existential authenticity (EAU) | Jiang et al. [67] | EAU1: I am able to discover more about myself at the exhibition. | 0.860 |
EAU2: I am in touch with my feelings and emotions at the exhibition. | 0.726 | ||
EAU3: Visitors at the exhibition interact with each other in a genuine way. | 0.732 | ||
Exhibition experiential value (EEV) | Mathwick et al. [30] | ||
Consumer return on investment (Ecr) | Tsai and Wang [68], Lee et al. [69] | Ecr1: Visiting the exhibition has good economic value. | 0.801 |
Ecr 2: I am willing to wait in line to visit the exhibition. | 0.778 | ||
Ecr 3: I am happy with the price of visiting the exhibition. | 0.833 | ||
Ecr 4: The total expenditure of visiting the exhibition is acceptable. | 0.619 | ||
Service excellence (Eser) | Lee and Min [15], Wong et al. [70] | Eser 1: I have an excellent experience at the exhibition. | 0.876 |
Eser 2: I experience outstanding service at the exhibition. | 0.917 | ||
Eser 3: When I think of the exhibition, I think of excellence. | 0.928 | ||
Aesthetics (Eae) | Ahn et al. [11], Tsai and Wang [68] | Eae 1: The environment of the exhibition is aesthetically appealing. | 0.874 |
Eae 2: I like the way the exhibition looks. | 0.928 | ||
Eae 3: The style of the exhibition is very impressive. | 0.892 | ||
Playfulness (Eplay) | Tsai and Wang [68] | Eplay 1: Visiting the exhibition let me forget worries. | 0.831 |
Eplay 2: Visiting the exhibition makes me feel like I am in another world. | 0.907 | ||
Eplay 3: I enjoy the style the exhibition displayed. | 0.932 | ||
Eplay 4: I perceive the pure enjoyment of visiting the exhibition. | 0.864 | ||
CCP Experiential value (CCPEV) | Mathwick et al. [30] | ||
Consumer return on investment (Pcr) | Tsai and Wang [68], Lee et al. [69] | Pcr 1: Visiting (the CCP name) has good economic value. | 0.822 |
Pcr 2: I am willing to wait in line to visit (the CCP name). | 0.886 | ||
Pcr 3: I am happy with the price of visiting (the CCP name) | 0.885 | ||
Pcr 4: The total expenditure of visiting (the CCP name) is acceptable | 0.768 | ||
Service excellence (Pser) | Lee and Min [15], Wong et al. [70] | Pser 1: I have an excellent experience at (the CCP name). | 0.918 |
Pser 2: I experience outstanding service at (the CCP name). | 0.942 | ||
Pser 3: When I think of (the CCP name), I think of excellence. | 0.940 | ||
Aesthetics (Pae) | Ahn et al. [11], Tsai and Wang [68] | Pae 1: The environment of (the CCP name) is aesthetically appealing. | 0.846 |
Pae 2: I like the way (the CCP name) looks. | 0.918 | ||
Pae 3: The style of (the CCP name) is very impressive. | 0.902 | ||
Playfulness (Pplay) | Tsai and Wang [68] | Pplay 1: Visiting (the CCP name) lets me forget worries. | 0.833 |
Pplay 2: Visiting (the CCP name) makes me feel like I am in another world. | 0.924 | ||
Pplay 3: I enjoy the style (the CCP name) displayed. | 0.911 | ||
Pplay 4: I perceive the pure enjoyment of visiting (the CCP name). | 0.767 | ||
Behavioral intentions (BI) | Jang and Namkung [71] | BI1: I would like to come back to (the CCP name) in the future. | 0.923 |
BI2: I would say positive things about (the CCP name) to others | 0.934 | ||
BI3: I will recommend (the CCP name) to my friends or others. | 0.829 |
Mean (SD) | CrA | CR | AVE | EAU | IC | AT | BI | SELF | Pcr | Pser | Pae | Pplay | Eplay | Eser | Eae | Ecr | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
EAU | 5.459 (0.933) | 0.811 | 0.818 | 0.601 | 0.775 | ||||||||||||
IC | 5.123 (1.098) | 0.943 | 0.944 | 0.848 | 0.302 | 0.921 | |||||||||||
AT | 4.967 (1.008) | 0.892 | 0.899 | 0.751 | 0.405 | 0.324 | 0.867 | ||||||||||
BI | 5.306 (1.141) | 0.921 | 0.924 | 0.803 | 0.387 | 0.446 | 0.356 | 0.896 | |||||||||
SELF | 4.692 (1.102) | 0.903 | 0.910 | 0.720 | 0.415 | 0.453 | 0.564 | 0.504 | 0.849 | ||||||||
Pcr | 5.063 (1.004) | 0.902 | 0.906 | 0.708 | 0.521 | 0.515 | 0.426 | 0.658 | 0.514 | 0.841 | |||||||
Pser | 4.991 (0.887) | 0.953 | 0.953 | 0.871 | 0.513 | 0.507 | 0.419 | 0.648 | 0.506 | 0.800 | 0.933 | ||||||
Pae | 5.241 (0.966) | 0.918 | 0.919 | 0.791 | 0.521 | 0.514 | 0.425 | 0.658 | 0.513 | 0.812 | 0.799 | 0.889 | |||||
Pplay | 5.179 (0.991) | 0.915 | 0.919 | 0.742 | 0.538 | 0.530 | 0.439 | 0.679 | 0.529 | 0.838 | 0.825 | 0.837 | 0.861 | ||||
Eplay | 5.244 (1.068) | 0.933 | 0.935 | 0.783 | 0.589 | 0.449 | 0.551 | 0.536 | 0.591 | 0.627 | 0.617 | 0.626 | 0.646 | 0.885 | |||
Eser | 5.233 (0.955) | 0.932 | 0.933 | 0.823 | 0.497 | 0.379 | 0.465 | 0.453 | 0.499 | 0.529 | 0.521 | 0.529 | 0.546 | 0.687 | 0.907 | ||
Eae | 5.401 (1.075) | 0.925 | 0.926 | 0.807 | 0.578 | 0.441 | 0.541 | 0.526 | 0.580 | 0.615 | 0.606 | 0.615 | 0.634 | 0.798 | 0.674 | 0.898 | |
Ecr | 5.099 (1.019) | 0.839 | 0.846 | 0.581 | 0.589 | 0.449 | 0.551 | 0.536 | 0.592 | 0.627 | 0.618 | 0.627 | 0.647 | 0.813 | 0.687 | 0.798 | 0.762 |
Path | Standard Estimate | T | Results |
---|---|---|---|
H1: AT→EEV | 0.230 *** | 4.853 | Support |
H2: EAU→EEV | 0.400 *** | 7.652 | Support |
H3: SELF→EEV | 0.289 *** | 5.747 | Support |
H4a: IC→EEV | 0.172 *** | 4.226 | Support |
H4b: IC→CCPEV | 0.244 *** | 5.956 | Support |
H5: EEV→CCPEV | 0.663 *** | 10.071 | Support |
H6: CCPEV→BI | 0.736 *** | 15.166 | Support |
Path | Bias—Corrected 95% CI | |||||
---|---|---|---|---|---|---|
Total Effects | Direct Effects | Indirect Effects | ||||
Lower | Upper | Lower | Upper | Lower | Upper | |
AT→CCPEV | 0.020 | 0.243 | −0.160 | 0.094 | 0.075 | 0.256 |
EAU→CCPEV | 0.243 | 0.464 | 0.011 | 0.260 | 0.120 | 0.325 |
SELF→CCPEV | 0.105 | 0.278 | −0.030 | 0.168 | 0.068 | 0.193 |
IC→CCPEV | 0.208 | 0.367 | 0.126 | 0.286 | 0.033 | 0.142 |
EEV→BI | 0.467 | 1.047 | −0.128 | 0.423 | 0.378 | 0.919 |
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Ding, H.; Hung, K.-P.; Peng, N.; Chen, A. Experiential Value of Exhibition in the Cultural and Creative Park: Antecedents and Effects on CCP Experiential Value and Behavior Intentions. Sustainability 2021, 13, 7100. https://doi.org/10.3390/su13137100
Ding H, Hung K-P, Peng N, Chen A. Experiential Value of Exhibition in the Cultural and Creative Park: Antecedents and Effects on CCP Experiential Value and Behavior Intentions. Sustainability. 2021; 13(13):7100. https://doi.org/10.3390/su13137100
Chicago/Turabian StyleDing, Haimeng, Kuang-Peng Hung, Norman Peng, and Annie Chen. 2021. "Experiential Value of Exhibition in the Cultural and Creative Park: Antecedents and Effects on CCP Experiential Value and Behavior Intentions" Sustainability 13, no. 13: 7100. https://doi.org/10.3390/su13137100