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Article

University Social Responsibility during the COVID-19 Pandemic: Universities’ Case in the BRICS Countries

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Faculty of Business, Sohar University, P.O. Box 44, Sohar P.C 311, Oman
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Interdisciplinary Research Laboratory, Research Institute for Advanced Directions and Technologies, Russian State Social University, 129226 Moscow, Russia
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Department of Pedagogy and Psychology, Faculty of Pedagogy, Psychology and Communication, Kuban State University, 350040 Krasnodar, Russia
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Department of Psychotherapy, Faculty of Clinical Psychology and Social Sciences, Pirogov Russian National Research Medical University, 117997 Moscow, Russia
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Department of Prosthetic Dentistry, I. M. Sechenov First Moscow State Medical University (Sechenov University), 119991 Moscow, Russia
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Department of Public Finance, Financial University under the Government of the Russian Federation, 125993 Moscow, Russia
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Higher School of State Audit, Lomonosov Moscow State University, 119234 Moscow, Russia
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Department of Finance and Credit, State University of Management, 109542 Moscow, Russia
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Department of Economics and Production Organization, Bauman Moscow State Technical University, 105005 Moscow, Russia
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Top Management, Atlantic Science and Technology Academic Press, Boston, MA 01233, USA
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Founder, General Director, Autonomous Non-Profit Organization “Publishing House Scientific Review” (Nauchnoe Obozrenie), 127051 Moscow, Russia
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Humanitarian Training Center, History and Philosophy Department, Plekhanov Russian University of Economics, 115054 Moscow, Russia
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Department of Economics and Finance, North-Eastern Federal University, 677000 Yakutsk, Sakha Republic, Russia
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Author to whom correspondence should be addressed.
Academic Editor: Andrea Appolloni
Sustainability 2021, 13(13), 7035; https://doi.org/10.3390/su13137035
Received: 20 May 2021 / Revised: 16 June 2021 / Accepted: 20 June 2021 / Published: 23 June 2021
University social responsibility (USR) is an important assessment criterion of the QS Stars. In the context of the COVID-19 pandemic, the social orientation of universities as intellectual leaders in the development of society gains particular importance. The research purpose is to analyze the impact of the COVID-19 pandemic on the university activity directions in the framework of strategies (USR). An empirical assessment of the level and complementary factors of USR in the BRICS countries (Brazil, Russia, India, China, and South Africa) was conducted, using the method of integral and expert assessment. Grounded on scoring according to the principal component analysis, the structure of the factors of the USR development in the BRICS countries was determined. Multifactor regression modeling allowed substantiating the priority of factors stimulating the development of USR in the BRICS countries in modern conditions and arguing the main barriers to introducing the concept of social responsibility into university activities and expanding the stakeholders’ circle in it. The research results showed that the university management creativity, effective communication with the public and stakeholders, the quality of the educational process and the development of scientific activities stimulate USR development in the BRICS countries and should be used as the basis for the strategic planning of activities in the context of the continuing COVID-19 pandemic. Conceptual trends in the USR development can be useful for universities in the studied countries when adapting strategic development plans regarding the social needs of modern society. View Full-Text
Keywords: university social responsibility (USR); universities in the BRICS countries; COVID-19 pandemic; higher education system sustainability; university development university social responsibility (USR); universities in the BRICS countries; COVID-19 pandemic; higher education system sustainability; university development
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MDPI and ACS Style

Rababah, A.; Nikitina, N.I.; Grebennikova, V.M.; Gardanova, Z.R.; Zekiy, A.O.; Ponkratov, V.V.; Bashkirova, N.N.; Kuznetsov, N.V.; Volkova, T.I.; Vasiljeva, M.V.; Ivleva, M.I.; Elyakova, I.D. University Social Responsibility during the COVID-19 Pandemic: Universities’ Case in the BRICS Countries. Sustainability 2021, 13, 7035. https://doi.org/10.3390/su13137035

AMA Style

Rababah A, Nikitina NI, Grebennikova VM, Gardanova ZR, Zekiy AO, Ponkratov VV, Bashkirova NN, Kuznetsov NV, Volkova TI, Vasiljeva MV, Ivleva MI, Elyakova ID. University Social Responsibility during the COVID-19 Pandemic: Universities’ Case in the BRICS Countries. Sustainability. 2021; 13(13):7035. https://doi.org/10.3390/su13137035

Chicago/Turabian Style

Rababah, Abedalqader, Natalya I. Nikitina, Veronica M. Grebennikova, Zhanna R. Gardanova, Angelina O. Zekiy, Vadim V. Ponkratov, Nadezhda N. Bashkirova, Nikolay V. Kuznetsov, Tatyana I. Volkova, Marina V. Vasiljeva, Marina I. Ivleva, and Izabella D. Elyakova. 2021. "University Social Responsibility during the COVID-19 Pandemic: Universities’ Case in the BRICS Countries" Sustainability 13, no. 13: 7035. https://doi.org/10.3390/su13137035

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