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Journal: Sustainability, 2020
Volume: 12
Number: 3391
3391
Article: Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone
Authors: by Yanhui Mao, Yao Lai, Yuwei Luo, Shan Liu, Yixin Du, Jing Zhou, Jianhong Ma, Flavia Bonaiuto and Marino Bonaiuto
Link: https://www.mdpi.com/2071-1050/12/8/3391

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