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Journal: Sustainability, 2020
Volume: 12
Number: 2956

Article: The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective
Authors: by Sujin Bae, Timothy Hyungsoo Jung, Natasha Moorhouse, Minjeong Suh and Ohbyung Kwon
Link: https://www.mdpi.com/2071-1050/12/7/2956

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