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Journal: Sustainability, 2020
Volume: 12
Number: 1691

Article: The Effect of Social Media Usage Characteristics on e-WOM, Trust, and Brand Equity: Focusing on Users of Airline Social Media
Authors: by Eun Ju Seo, Jin-Woo Park and Yu Jin Choi
Link: https://www.mdpi.com/2071-1050/12/4/1691

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