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Journal: Sustainability, 2020
Volume: 12
Number: 1691
Article:
The Effect of Social Media Usage Characteristics on e-WOM, Trust, and Brand Equity: Focusing on Users of Airline Social Media
Authors:
by
Eun Ju Seo, Jin-Woo Park and Yu Jin Choi
Link:
https://www.mdpi.com/2071-1050/12/4/1691
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