Next Article in Journal
Smart Security in the Smart City
Previous Article in Journal
Pandapipes: An Open-Source Piping Grid Calculation Package for Multi-Energy Grid Simulations
Open AccessArticle

A Mediation and Moderation Model of Social Support, Relationship Quality and Social Commerce Intention

1
Department of Management, Hajee Mohammad Danesh Science and Technology University, Dinajpur 5200, Bangladesh
2
Department of Management Studies, Rabindra University Bangladesh, Shahjadpur 6770, Sirajgonj, Bangladesh
3
Department of International Trade, Jeonbuk National University, Jeonju 54896, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(23), 9889; https://doi.org/10.3390/su12239889
Received: 12 October 2020 / Revised: 23 November 2020 / Accepted: 23 November 2020 / Published: 26 November 2020
This study examines the antecedents of social commerce intention by conceptualizing a model that includes two exogenous variables; relationship quality and social support, and an endogenous variable; social commerce, along with a mediation effect of relationship quality and moderation effect of cultures. This research model is tested by survey data collected in the United States and Korea, analyzed by a structural equation model. The results reveal that relationship quality generates the social commerce intention through commitment, satisfaction and trust, and becomes a maiden study with its mediating effect on social commerce intention. Social commerce intention is highly representative of social sharing and social shopping on social media. The social support is measured through emotional and informational support, proving to be a stronger predictor of relationship quality and social commerce intention. In addition, social support articulates differences in respect to the cultural differences. The model offers valuable insights to researchers and practitioners that aims to improve social commerce intention. View Full-Text
Keywords: relationship quality; social support; social sharing intention; social shopping intention; culture relationship quality; social support; social sharing intention; social shopping intention; culture
Show Figures

Figure 1

MDPI and ACS Style

Hossain, M.A.; Jahan, N.; Kim, M. A Mediation and Moderation Model of Social Support, Relationship Quality and Social Commerce Intention. Sustainability 2020, 12, 9889. https://doi.org/10.3390/su12239889

AMA Style

Hossain MA, Jahan N, Kim M. A Mediation and Moderation Model of Social Support, Relationship Quality and Social Commerce Intention. Sustainability. 2020; 12(23):9889. https://doi.org/10.3390/su12239889

Chicago/Turabian Style

Hossain, Md. A.; Jahan, Nusrat; Kim, Minho. 2020. "A Mediation and Moderation Model of Social Support, Relationship Quality and Social Commerce Intention" Sustainability 12, no. 23: 9889. https://doi.org/10.3390/su12239889

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Search more from Scilit
 
Search
Back to TopTop