This research explores how tourist site management and human attitudes and behaviours can help decrease the pressure of tourism on the environment. Estimates show that, together with ancillary sectors, the tourism industry is expected to contribute approximately 6.5 gigatons of greenhouse gases by 2025. These emissions are primarily a result of tourists favouring air travel and luxury experiences that require more energy outputs. Additionally, tourism continues to grow and has become a routine activity for the middle class who travel more regularly on an annual basis. With growing middle classes in many developing countries, the number of tourists who will be able to afford recreational travel is estimated to increase exponentially. The pressures and demands of increasing tourist numbers can strain vulnerable natural sites. These predictions show that changes within the tourism industry fabric are necessary. Against this backdrop, this research employs a combined methodology. A survey methodology was employed to explore tourist attitudes towards tourism sites and their behaviours and decision making with a top-down and bottom-up approach. Additionally, an interview methodology of tourism field experts was employed to investigate the attitudes of the industry and how consumer behaviours may be influenced. Findings from the survey and interview discussions were employed to inform four managerial aspects. First, the ticket price of the tourist experience should be proportional to the value proposition of the experience. Second, a government-led framework could guide businesses towards sustainable management and educate their tourists on greener practices. Third, businesses could integrate sustainability issues into their marketing and advertising to create awareness and ensure the longevity of the site. Lastly, tourism bodies and businesses could increase their partnerships with local custodians to add cultural value and understand the visitor experience.
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