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Open AccessArticle

Intergroup Comparison of Personalities in the Preferred Pricing of Public Transport in Rush Hours: Data Revisited

1
Department of System Analysis, Faculty of Informatics and Statistics, University of Economics in Prague, 130 67 Prague, Czech Republic
2
Department of Materials and Production, Faculty of Engineering and Science, Aalborg University, 2450 Copenhagen, Denmark
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Author to whom correspondence should be addressed.
Sustainability 2020, 12(12), 5162; https://doi.org/10.3390/su12125162
Received: 28 April 2020 / Revised: 18 June 2020 / Accepted: 22 June 2020 / Published: 24 June 2020
(This article belongs to the Special Issue Traffic Psychology and Sustainability Transportation)
Public authorities and administrations in the developed world are trying to reduce air pollution through the introduction and promotion of public transport. Typically, passengers are charged flat fares. However, with passenger numbers rising, this flat rate pricing model ceases to be sustainable, and a new trend arises—to charge more during traffic peaks as an incentive to even the load and travel outside of rush hours. However, it can be also argued that prices should be lower during rush hours due to poorer service quality—public transportation tends to be crowded and slow. Our on-line questionnaire did not discuss the logic of pricing models, having only measured the preferences of Czech university students (N = 256). The objective was to investigate whether there is a difference in demographic factors or in personality traits between respondents preferring a lower, flat, or higher pricing model. One-way analysis of variance was used for the intergroup comparison. The majority of respondents prefer flat pricing; higher pricing was the least preferred of the three considered models. The main findings were that men, narcissists and people who tend to find fault with others (i.e. lower in one facet of agreeableness) were in favor of higher prices during rush hours. In particular, the latter finding may be useful for policy makers, as it suggests that there ought to be no or only a little tension after higher rush hours prices are introduced. View Full-Text
Keywords: public transport; pricing; personality traits; gender; preference public transport; pricing; personality traits; gender; preference
MDPI and ACS Style

Pavlíček, A.; Sudzina, F. Intergroup Comparison of Personalities in the Preferred Pricing of Public Transport in Rush Hours: Data Revisited. Sustainability 2020, 12, 5162.

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