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Open AccessArticle

Creative Enough to Become an Entrepreneur: A Multi-Wave Study of Creative Personality, Education, Entrepreneurial Identity, and Innovation

1
Department of Business Administration, Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing 100083, China
2
Department of Innovation, Entrepreneurship and Strategy, School of Economics and Management, Tsinghua University, Beijing 100084, China
3
Department of Management Science and Engineering, School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(10), 4043; https://doi.org/10.3390/su12104043
Received: 7 April 2020 / Revised: 8 May 2020 / Accepted: 12 May 2020 / Published: 14 May 2020
In order to sustain an innovative working style, entrepreneurs need to build unique identities. However, relatively few studies have investigated what types of individuals are more likely to construct an entrepreneurial identity. In the current study, drawing upon identity construction theory, we proposed that an important individual difference, creative personality, would have a positive impact on the construction of an entrepreneurial identity, which in turn would facilitate individuals’ work-related innovations. Education was proposed to moderate this mediating effect, in that individuals with a higher level of education would have a higher possibility of constructing an entrepreneurial identity and producing sustainable innovations. We suggested that with considerable education, creative individuals would become entrepreneurs during their career progression and harvest more work-related innovations. A multi-wave sample of 12,686 participants from the National Longitudinal Survey of Youth (1979) was used to test our hypotheses. The results indicated that creative personality, along with education, interactively predicted an individual’s entrepreneurial identity, which in turn predicted innovation. Education significantly moderated the mediating effect of entrepreneurial identity. The theoretical and practical implications were also discussed. View Full-Text
Keywords: creative personality; entrepreneurial identity; identity construction; education; innovation creative personality; entrepreneurial identity; identity construction; education; innovation
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Zhou, J.; Xu, X.; Li, Y.; Liu, C. Creative Enough to Become an Entrepreneur: A Multi-Wave Study of Creative Personality, Education, Entrepreneurial Identity, and Innovation. Sustainability 2020, 12, 4043.

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