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Top Management, Green Innovations, and the Mediating Effect of Customer Cooperation in Green Supply Chains

1
School of Business, University of South-Eastern Norway, 3603 Kongsberg, Norway
2
Department of International Logistics Management, Yasar University, 35100 Izmir, Turkey
3
Management Sciences, Air University (Multan Campus), Multan 60000, Pakistan
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(4), 1031; https://doi.org/10.3390/su11041031
Received: 10 January 2019 / Revised: 11 February 2019 / Accepted: 12 February 2019 / Published: 16 February 2019
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
This study examines the mediating role of customer cooperation in green supply chain relationships. Employing 181 manufacturer–customer relationships, we test the mediating effect of customer cooperation on the process and managerial innovations. As proposed, customer cooperation positively mediates the relationship between top management commitment and process innovation. However, customer cooperation fails to mediate the relationship between top management commitment and managerial innovation. The findings suggest that the magnitude of customer cooperation increases the adoption of green innovations between supply chain partners to mitigate the negative impact on the environment. Furthermore, customer cooperation enforces a sense of mutuality between supply chain partners to diminish the impact of carbon footprint. View Full-Text
Keywords: customer cooperation; green innovations; top management commitment; green supply chains customer cooperation; green innovations; top management commitment; green supply chains
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MDPI and ACS Style

Burki, U.; Ersoy, P.; Najam, U. Top Management, Green Innovations, and the Mediating Effect of Customer Cooperation in Green Supply Chains. Sustainability 2019, 11, 1031.

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