In recent years, bike sharing has increasingly spread across the world. Compared with personal bikes, shared bikes are uniform and have bright surfaces to help the public to find them easily. At the same time, unfamiliarity is still a problem for some users of shared bikes. Therefore, these features should be understood to improve the night visibility of cyclists and improve traffic safety. Our study tested and compared differences in night visibility using five types of visibility aids. The results showed two cognitive differences between cyclists and drivers. First, cyclists believed that using flashing lights or static lights would provide better visibility than other visibility aids. However, using a static light and reflectors showed better results in our research. Secondly, compared to private bikes, cyclists showed more confidence in the nighttime visibility of shared bikes, especially with retroreflective strips. But the behavior of drivers in our study did not support such differences. A post-experiment survey was conducted to explore such cognitive differences, and showed that unfamiliarity with these strips was a possible reason for driver unawareness. This study will aid policy makers in incorporating suitable visibility aids within bike-sharing programs. Further, this study includes helpful advice for cyclists in terms of improving their night visibility.
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