The efficient management of water resources by the tourism sector is essential to be able to achieve sustainability in the future. Hotels, together with other tour operators, have a responsibility not to use more water than is absolutely necessary. Through a survey carried out in hotels on the island of Mallorca, we asked hotel managers about their water consumption and what types of water-saving measures they had introduced. We identified eleven water-saving measures, which were classified into “advanced” and “simple” according to the technical complications and the level of economic investment required. The numbers of measures of each kind that had been implemented were used as the dependent variables in two different Ordered Probit models. This method allowed us to identify the main variables that explain the introduction of water-saving measures. The significant main variables leading hotel managers to adopt simple water-saving initiatives are the existence of laundry facilities, the age of the hotel, and the number of stars. The same variables were found to be important for the introduction of advanced measures. The main drivers for introducing water-saving measures were the reduction in costs, followed by environmental concerns, while legal requirements and customer loyalty were found to be the least important drivers.
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