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Open AccessArticle

Community Empowerment and Sustainable Tourism Development: The Mediating Role of Community Support for Tourism

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Department of Management Sciences, Bahria University Islamabad 46220, Pakistan
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Department of Management Sciences, COMSATS University Islamabad, Attock 43600, Pakistan
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College of Hotel & Tourism Management, Kyung Hee University, Seoul 130–701, Korea
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School of Management, Universiti Sains Malaysia, Penang 11800, Malaysia
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Internet Innovation Research Center, Newhuadu Business School, Minjiang University, Fuzhou 350108, China
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The College of Hospitality and Tourism Management, Sejong University, Seoul 143-747, Korea
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Department of Tourism and Convention, Pusan National University, Busan 46241, Korea
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Author to whom correspondence should be addressed.
Sustainability 2019, 11(22), 6248; https://doi.org/10.3390/su11226248
Received: 26 September 2019 / Revised: 28 October 2019 / Accepted: 6 November 2019 / Published: 7 November 2019
(This article belongs to the Special Issue Sustainable Tourism Perspectives for Islands)
Though community empowerment and sustainable tourism development (STD) have been discussed in the existing literature, little research has focused on the elaborate mechanisms between these two variables. Therefore, the present study examines the relationship between community empowerment and STD, along with the mediating role played by community support for tourism. Using social exchange theory, this research establishes theoretical relationships between vital variables for STD. A survey of empirical study was undertaken, and data were collected from 353 local residents in the northern area of Pakistan. The results for data analyses demonstrated a significant relationship between community empowerment and STD initiatives, and community support for tourism was shown to partially mediate the relationship between the two variables. The findings imply that high community empowerment enables the community to establish successful sustainable tourism development through local people’s support for tourism. This study contributes theoretically to identifying the idea that community members’ support for tourism has a crucial function bridging the link from community empowerment to sustain tourism in a local area. View Full-Text
Keywords: sustainable tourism development; community empowerment; community support; community-based tourism; Pakistan sustainable tourism development; community empowerment; community support; community-based tourism; Pakistan
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Khalid, S.; Ahmad, M.S.; Ramayah, T.; Hwang, J.; Kim, I. Community Empowerment and Sustainable Tourism Development: The Mediating Role of Community Support for Tourism. Sustainability 2019, 11, 6248.

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