Urban joint distribution is closely related to the national economy and people’s livelihood, and governments and enterprises play an active role in the process of urban joint distribution. From the perspective of government regulations, this paper explores the mechanism and evolution law of the behavior of an urban joint distribution alliance. Based on the evolutionary game theory, a model of homogeneous enterprises participating in urban joint distribution operations under the guidance of government regulations is constructed. The mechanism and follow-up of alliance behavior are analyzed through the simulation of the relationship between parameters. It is found that, firstly, from the perspective of government regulations, in the early stage of the implementation of urban joint distribution projects, when the benefits of synergetic cooperation of enterprise alliances are relatively low and the costs are relatively high, it is necessary for the government to formulate incentive policies to improve government subsidies or to increase the penalties for non-cooperation of enterprises; Once a benign logistics environment and market mechanism are formed, the cooperation benefits increase, and the costs decrease, the government can then withdraw its supervision. Secondly, in the process of establishing urban joint distribution alliance under government supervision, it is better for the enterprises to actively achieve alliance cooperation and obtain government subsidies instead of passively accepting government supervision and paying penalties, in order to promote the formation of logistics ecological environment and market mechanism.
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