Next Article in Journal
Reviewing Literature on Digitalization, Business Model Innovation, and Sustainable Industry: Past Achievements and Future Promises
Previous Article in Journal
An Investigation of the Feasibility of the Organic Municipal Solid Waste Processing by Coking
Previous Article in Special Issue
Synthesizing Sustainability Considerations through Educational Interventions
Article Menu

Export Article

Open AccessArticle
Sustainability 2019, 11(2), 390; https://doi.org/10.3390/su11020390

Assessing the Potential of Sustainable Value Chains in the Collaborative Economy

1
LaboNFC, Université du Québec à Chicoutimi; Chicoutimi, QC G7H 2B1, Canada
2
LaboNFC, McGill University; Montreal, QC H3A 1G5, Canada
*
Author to whom correspondence should be addressed.
Received: 28 December 2018 / Revised: 10 January 2019 / Accepted: 10 January 2019 / Published: 14 January 2019
(This article belongs to the Special Issue Marketing and Sustainability)
Full-Text   |   PDF [224 KB, uploaded 14 January 2019]

Abstract

The current business paradigm entails a narrow, profit-centered and managerially-focused nature. This article proposes that the study of the collaborative economy necessitates an inevitable shift in the conventional business paradigm and suggests that the institutional school of marketing thought, in general, and the electric theory of marketing, in particular, offers a useful theoretical framework for investigating the theoretical impact of the collaborative economy on the value chain. Uber is used as an illustrative case, on which the electric theory of marketing is applied, to demonstrate how the archetype of the collaborative economy theoretically impacts the value chain and contributes to sustainability in the value chain in the transportation services industry. The study provides further insights in the form of suggestions and propositions for ensuring sustainability in the value chain of collaborative systems. View Full-Text
Keywords: sharing economy; collaborative economy; value chain; institutional school; electric theory of marketing; Uber; sustainability; conceptualization; business paradigm; services sharing economy; collaborative economy; value chain; institutional school; electric theory of marketing; Uber; sustainability; conceptualization; business paradigm; services
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

Supplementary material

SciFeed

Share & Cite This Article

MDPI and ACS Style

Ertz, M.; Sarigöllü, E. Assessing the Potential of Sustainable Value Chains in the Collaborative Economy. Sustainability 2019, 11, 390.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top